The world’s leading performing arts center seeks a creative experienced marketing professional to develop, execute, and analyze multi-channel marketing campaigns for individual performances, performance series, and other business ventures. This position reports to the Director of Marketing.
o Work alongside the Director of Marketing and Associate Director of Marketing, Digital to develop marketing strategy, communication plans, budgets, and revenue goals for 9 world-class performance series, Lincoln Center community outreach programs, Lincoln Center education, and guided tours
o Execute print, radio, television, out-of-home, and hand-to-hand advertising and promotional campaigns with support from the Marketing Media Manager
o Explore and negotiate new marketing ventures and partnerships to diversify Lincoln Center’s marketing mix and ensure Lincoln Center retains a dominant advertising presence.
o Create compelling consumer marketing messages
o Manage BaseCamp project management system for the marketing department to ensure all campaign elements are executed on appropriate timelines and messaging is consistent
o Coordinate digital marketing campaigns with Associate Director of Marketing, Digital to ensure message alignment
o Provide guidance and support on email strategy and communication
o Work with in-house Creative Services and Digital Marketing Services departments to develop campaign elements across multiple channels
o Track and measure ROI to determine the effectiveness of Lincoln Center’s marketing campaigns and media mix
o Oversee the Marketing Media Manager
o Additional tasks as needed
REQUI RED QUALIFICATIONS
o Minimum of 5 years performing arts marketing experience preferred
o Experience with education marketing a plus
o Experience with multi-channel marketing campaigns
o Ability to work in a fast-paced environment, multi-task with close attention to detail, and meet deadlines
o Understanding of new media, technology, and email in marketing/advertising
o Familiarity with tracking campaigns and ROI
o Proven track record establishing and achieving institutional revenue goals
o Excellent communication, organizational, written, and interpersonal skills
o Knowledge of New York’s media and performing arts landscape
o Knowledge of classical music, dance, and/or theater
o Bachelor’s degree or equivalent combination of education and experience
Please send cover letter, resume and salary requirements to:
0 Lincoln Center P
laza, NY, NY 10023
Internal Candidates should contact a member of the Human Resources Department directly.
Lincoln Center is an Equal Opportunity Employer.
Lincoln Center for the Performing Arts, Inc. - 18 months ago
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