To serve as a writer, project manager, and strategist for communications projects targeted to prospective students and their families, working collaboratively with staff in admission, student financial services, and communications, as well as with academic programs, athletics, career and employment services, graduate programs, institutional research and retention, student affairs, and others. The assistant director will develop creative communications for engaging prospects in alignment with institutional brand and communication strategies, and ensure continuity of messaging with other key audiences, including current students and alumni.
The successful candidate will be a strategic and creative marketing writer and editor, a storyteller, familiar with college-age audiences and higher education enrollment issues and trends.
The assistant director works directly with staff in the Office of Enrollment and the Office of Communications, including admission counselors, student financial services staff, and admission technology specialists. Serving as a member and organizer of the cross-departmental admission communications team, the assistant director's work is supported by colleagues working in graphic design, photography, web and new media.
Responsibilities include working collaboratively to write, edit, and/or produce:
-Campaigns, publications, and advertisements
-Interviews with current students, faculty, coaches, and others
-Web content and new media initiatives
-Video scripts and project management
-Student financial services communications
-Coordination of services provided by external admission communications vendors
-Evaluation of response rates and overall success of enrollment communications initiatives
-Direct communications with prospects (including letters, email, presentations, scripts)
-Materials for campus visit programs and welcome center experiences
-Audience research, including focus groups and interviews with students, working closely with colleagues in institutional research
1. Bachelor's degree required.
2. Accreditation in Public Relations from the Public Relations Society of America is preferred at the time of hire, but not required; candidate will be expected to obtain accreditation within three years of hire date.
3. The ideal candidate has superior project management skills, an eye for detail, and a way with words. Strong, creative writing and excellent editing skills are essential.
4. Applicants must provide a strong portfolio of writing and demonstrated experience creating compelling marketing communications, ideally for college-age audiences.
5. Demonstrated ability to develop and manage implementation of strategic communications plans, organizing and advancing projects collaboratively with a broad range of people and departments.
6. Adept at working with various communications platforms and media, including publications, web, new media, and video. The assistant director will have access to professional staff resources to include design, photography, web, and new media.
7. Demonstrated ability to address challenges creatively and proactively, working within budgets and deadlines.
8. Familiarity working with graphic designers is required; basic competency in InDesign, Photoshop, photography, videography, and related skills a plus but not essential.
9. Ability to work effectively and efficiently in a deadline-driven environment both independently and as part of a creative team.
10. Experience with research techniques (surveys, focus groups) and ability to interpret and implement results a plus.
11. The ideal candidate is creative, flexible, thoughtful, energetic, articulate, collaborative, and audience-focused; passionate about the liberal arts; and takes pride in his or her role in promoting the University of Puget Sound and serving the interests of prospective students.
University of Puget Sound - 16 months ago