The Assistant Director will manage all aspects of admission communications for the Office of Graduate Admission, which includes working closely with all admission, academic, and creative divisions and departments at the University, including overseeing the composing, editing, and the production processes of a full range of materials and media to effectively support the recruitment goals of the graduate programs and to convey the University’s message to diverse audiences. Additionally, this position serves as a general member of the recruitment staff, providing support for application review, recruitment travel, and participation in on-campus and online events. In this capacity, the position works closely with the Director of Graduate Admission, Academic Deans, Program Directors, the University Office of Marketing & Communications, and the Sawyer Business School (SBS) and College of Arts & Sciences (CAS) Directors of Marketing & Communications in developing communication materials to ensure the efficient pursuit of recruiting best-fit students into right-fit degree programs.
In collaboration with the Director of Graduate Admission and various University faculty and staff, develop comprehensive communication plans for all graduate programs within CAS and SBS.
Coordinate the work of admission communication activities with the Associate Director of Admission Operations. The incumbent is responsible for creating and documenting communication plan templates that will be specific to admission pipeline conversion phases, such as speaking to inquiries, applicants, admits, deposits, and newly enrolled students and segmented by demographics and interest areas.
Oversee and write or edit admission communication documents including: emails and print pieces to individuals and communities; admission publications, such as information sheets, postcards, brochures, and viewbooks; social media content and messaging throughout diverse Internet platforms, such as Ning, Facebook, and Twitter.
Interview key academic and administrative program staff, and manages the generation of documentation of admission communications opportunities related to graduate admission priorities.
Oversee production from draft creation through distribution of final product of all admission communication materials. Executes, supervises or manages elements including: article/topic selection, research, contract writing/editing, vendor deliverables.
Work with relevant divisional and communications staff to ensure language, images and branding are consistent across admission communications materials, divisional materials, and the University website.
Manage all Graduate Admission social media platforms.
Ensure all admission communication activities can be tracked and reported upon.
Represent the CAS and SBS graduate programs at local and national recruitment events, as assigned.
Other duties, as assigned.
An bachelor’s degree (master’s preferred) in Communications, Marketing, or a related discipline.
3-5 years of relevant experience in admission and recruitment.
Extensive knowledge of the principles, practices and techniques of oral and written communications and interpersonal relations skills.
Skill in writing for a variety of audiences and for a variety of media (email, web, print, social media, etc…)
Experience with the development and implementation of print and electronic communication strategies, including familiarity with HTML and CSS.
Previous hands-on experience working with databases and communication software tools required. Familiarity with a university student information system and other student service platforms is a plus. Specifically, prior experience with Datatel, Campaigner, Constant Contact, and/or Salesforce is helpful.
Demonstrated ability to work effectively in a diverse work environment.
A valid driver’s license is also required.
Suffolk University - 14 months ago