Position : Assistant Director of Championships and Alliances, Digital and Social Media
As part of the Championships and Alliances digital and social media staff, this individual will assist in activating the advocacy plan that includes: 1) managing the digital rights sold to Turner Sports; 2) increase revenue, awareness, and viewership to NCAA championships and ancillary events through the NCAA digital and social media platforms; 3) communicating consistent NCAA brand messages through digital and social media as well as radio broadcast programming; and 4) promoting NCAA championships and the student-athlete experience as a whole.
DUTIES AND RESPONSIBILITIES
Work with Turner Sports on developing and implementing strategy for NCAA digital platform that will increase viewership content, consumption and revenues. To keep abreast of emerging technology that will expand media and sponsorship opportunities.
Serve as the primary point person for social media within the Championship and Alliances group. Develop and implement strategies that align with departmental goals with a focus on maximizing revenues and viewership via platforms.
Develop digital and social media products or campaigns with the goals of 1) NCAA Corporate Champions and Partners (CCPs) activation, 2) creating new/enhanced revenue streams, 3) promoting NCAA Championships, and 4) enhancing the fan experience at NCAA Championships.
Collaborate with Communications Department to effectively coordinate information flow and content between the two units, including: promotion of NCAA championships via NCAA.org, NCAA.com, NCAA social media outlets and all other NCAA digital properties.
Help in managing and promoting over 275 championship games aired live on NCAA.com. Continuously explore new ways to increase the amount of preliminary round coverage of championships.
Serve as a resource to other Championships and Alliances departments related to the activation of Turner digital contract elements (e.g., footage and photo needs for corporate champions and partners and national office, use of NCAA marks in digital space, development of digital media assets for ancillary events, tertiary sponsors, coordination of championships information through digital media).
Assist in the oversight of the strategy for footage and photos archive rights development via partnership with T3 Media, Inc., Rich Clarkson and Associates and Turner Sports.
Work with NCAA national media partners (CBS, Turner, ESPN and Golf Channel) on their respective digital right and emerging issues that develop around their respective digital platforms.
Communicate and educate NCAA membership and national office stakeholders on issues surrounding and performance of digital and social media.
Work in conjunction with Championships Media Coordination staff to ensure all championship policies related to the NCAA’s digital media rights are carried forward, followed and enforced where appropriate.
Collaborate with the Championships Marketing team in the oversight of the digital and social media promotional campaigns for all championships. Integrate marketing and PR efforts in a seamless manner for the Division I Men’s Basketball Championship as it relates to NCAA.com.
Manage relationship with third party production company that produces live digital content on behalf of the NCAA such as NCAA Championship selection shows. Recommend potential areas for additional live programming funded by NCAA.
PREFERRED QUALIFICATIONS AND MINIMUM REQUIREMENTS
Bachelor’s degree (required).
Experience in sports, entertainment or related industries (required).
Excellent written and oral presentation skills (required).
Strong organizational skills (required).
Three-five years digital and/or social media experience (preferred).
Knowledge of the television industry (preferred).
Master degree in sports marketing, business administration, multimedia arts or other similar fields (preferred).
Experience in committee and project team decision-making process (preferred).
Experience within collegiate athletics (preferred).
National Collegiate Athletic Association - 21 months ago