Position Name: Assistant Director of Social Media Strategy
Primary Functions: This position is responsible for managing various outreach efforts of the NCAA’s main communications office, assisting in the Association’s issue-oriented social media efforts and other public relations efforts as defined by the managing director of external affairs and director of web communications.
Duties and Responsibilities:
Serve as a strategist for social media within the Communications group to implement strategies that align with Association values and beliefs.
Work with leadership in Communications to identify key issues that affect the Association and intercollegiate athletics and develop effective communication strategies.
Collaborate with the Championships and Alliances Department to effectively coordinate information flow and content between the two units for NCAA social media platforms.
Communicate and educate NCAA membership and national office stakeholders on issues surrounding social media.
Develop topic-specific social media strategies for assigned national office groups and/or issues.
Provide strategic counsel on communication issues to groups within the national office.
Assist in the development and implementation of the national office’s strategic communication strategy. The strategy uses various audience-specific approaches and platforms to provide clear, consistent and customized advocacy messages about the Association’s functions and issues.
Work on proactive external messaging projects and also seek out new platforms for activating and extending key Association priorities and messages.
Cultivate relationships with colleagues in the NCAA membership to develop third-party advocates in support of NCAA messaging and overall priorities.
Develop and maintain a comprehensive and in-depth understanding and knowledge of the NCAA governance structure and related process.
Preferred Qualifications and Minimum Requirements:
- Bachelor’s degree (required)
- Advance degree in related field (preferred).
- Two to five years of experience in public relations/communications/issues management, particularly in a high-interest/low-trust environment (required).
- Demonstrated understanding of and engagement in social media (required).
- Proven ability to add an advocacy focus to organizational priorities (required).
- Excellent writing skills and proven ability to produce materials targeted toward specific audiences (required).
- Demonstrated ability to collaborate and manage stakeholders and related expectations (required).
- Ability to work effectively on multiple tasks under tight deadlines (required)
- Strong technology skills (required).
Communications and national office staff
Members of the news media and public
National Collegiate Athletic Association - 17 months ago