Assistant Director of Social Media Strategy
National Collegiate Athletic Association - Indianapolis, IN

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Position Name: Assistant Director of Social Media Strategy

Primary Functions: This position is responsible for managing various outreach efforts of the NCAA’s main communications office, assisting in the Association’s issue-oriented social media efforts and other public relations efforts as defined by the managing director of external affairs and director of web communications.

Duties and Responsibilities:

  • Serve as a strategist for social media within the Communications group to implement strategies that align with Association values and beliefs.


  • Work with leadership in Communications to identify key issues that affect the Association and intercollegiate athletics and develop effective communication strategies.


  • Collaborate with the Championships and Alliances Department to effectively coordinate information flow and content between the two units for NCAA social media platforms.


  • Communicate and educate NCAA membership and national office stakeholders on issues surrounding social media.


  • Develop topic-specific social media strategies for assigned national office groups and/or issues.


  • Provide strategic counsel on communication issues to groups within the national office.


  • Assist in the development and implementation of the national office’s strategic communication strategy. The strategy uses various audience-specific approaches and platforms to provide clear, consistent and customized advocacy messages about the Association’s functions and issues.


  • Work on proactive external messaging projects and also seek out new platforms for activating and extending key Association priorities and messages.


  • Cultivate relationships with colleagues in the NCAA membership to develop third-party advocates in support of NCAA messaging and overall priorities.


  • Develop and maintain a comprehensive and in-depth understanding and knowledge of the NCAA governance structure and related process.


  • Preferred Qualifications and Minimum Requirements:
    • Bachelor’s degree (required)
    • Advance degree in related field (preferred).
    • Two to five years of experience in public relations/communications/issues management, particularly in a high-interest/low-trust environment (required).
    • Demonstrated understanding of and engagement in social media (required).
    • Proven ability to add an advocacy focus to organizational priorities (required).
    • Excellent writing skills and proven ability to produce materials targeted toward specific audiences (required).
    • Demonstrated ability to collaborate and manage stakeholders and related expectations (required).
    • Ability to work effectively on multiple tasks under tight deadlines (required)
    • Strong technology skills (required).

    Principal Contacts:

  • Communications and national office staff
  • Members of the news media and public
  • NCAA membership

  • National Collegiate Athletic Association - 11 months ago - save job - - block
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