Associate, Market Research
Dimension & Scope: Supports the Sales and Marketing organizations by performing basic research and analyses of existing and potential markets for Convergys products and services.
Principal Duties and Responsibilities:
Maintain files and records of statistical information so that all relevant data is available for reference.
Prepare reports on customer satisfaction measurements results.
Communicate market research information to the appropriate members of the Sales force.
Gather basic information for competitor profiles and analyses.
Support the Sales and Marketing organizations by performing marketplace and customer surveys.
Research industry trends and developments and summarize results for managements review.
Conduct research of sales potential and applicability of new products/services or potential products/services.
Run routine requests for information and analysis on marketing topics such as customers, prospects, and competitors.
Conduct analyses, provide input and advice on research design, methodology usage, data analysis, questionnaire design, development, and implementation. Utilize various sources of information including the market research libraries, market research vendors, and syndicated reports to compare Convergys products and services with regard to existing and potential markets.
Summarize industry data and competitive information collected at industry trade shows.
Education & Professional Certifications: Bachelors degree Business Management, Sales, Marketing or related field from a four-year college or university.
Zero to three years of experience in market planning and analysis, marketing, strategic planning or market research or equivalent combination of education and experience.
Must have proficiency with various software applications programs including Outlook, Microsoft Word, and Excel.
Good written and verbal communication skills.
Basic analytical and statistical skills including some knowledge of survey and market research procedures.
Ability to plan and organize work flow to meet project deadlines.
Must possess strong organizational skills.
Environment, Physical & Other Requirements:
Convergys - 7 months ago
Convergys Corporation (Convergys) is engaged in relationship management. It has three segments: Customer Management, which provides...