Associate Channel Marketing Manager
General Mills Inc - Minneapolis, MN

This job posting is no longer available on CareerBuilder. Find similar jobs: Associate Channel Marketing Manager jobs - General Mills jobs

Associate Channel Marketing Manager


In this role you will:
  • Team Leadership: Lead cross-functional teams in the development and execution of marketing plan strategies,including customer focused marketing materials, strategic selling support and promotions
  • Communicate annual plans and performance objectives internally and externally
  • Channel Specific Marketing: Develop appropriate product, corporate and account specific promotions
  • Provide input on advertising and PR communications
  • Established Product Innovation: Identify and develop growth platforms for prioritized brands and products,including the development of national sales materials and customer specific presentations
  • Collaborate across the division and across the company to identify opportunities to leverage scale
  • New Product Development: Identify new channel specific product opportunities and lead a cross-functional team to develop and launch
  • Manage all aspects including package development, sales materials development, launch support and performance tracking
  • Holistic Margin Management: Identify opportunities to reduce costs throughout the selling and supply chain
  • Assess the impact on the customer and/or the consumer and develop recommendations to senior management
  • Forecasting, Volume Tracking, and Budgeting: Forecast volume for assigned product categories and communicate at monthly operations meetings
  • Regularly track performance of assigned product categories and/or customers and analyze data for problems, opportunities and trends
  • Help manage the budget including tracking spending versus plan

Associate Channel Marketing Manager

Minimum qualifications:
  • MBA with Business-to-Business marketing or sales experience
  • Strategic reasoning and critical thinking – set direction, identify opportunities
  • Ability to work collaboratively and inspire cross-functional teams
  • Personal initiative and willingness to deal with ambiguity
  • Interpersonal effectiveness
  • Business analytical skills
  • Entrepreneurial spirit
  • Proficient in software applications (Excel, PowerPoint, Outlook, Word)

About this company
354 reviews
Our Brands. Your Legacy. Great brands start with the people that make them great. One of the world's leading food companies, General Mills...