Associate Channel Marketing Manager
General Mills Inc - Minneapolis, MN

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Associate Channel Marketing Manager

MAIN RESPONSIBILITIES

In this role you will:
  • Team Leadership: Lead cross-functional teams in the development and execution of marketing plan strategies,including customer focused marketing materials, strategic selling support and promotions
  • Communicate annual plans and performance objectives internally and externally
  • Channel Specific Marketing: Develop appropriate product, corporate and account specific promotions
  • Provide input on advertising and PR communications
  • Established Product Innovation: Identify and develop growth platforms for prioritized brands and products,including the development of national sales materials and customer specific presentations
  • Collaborate across the division and across the company to identify opportunities to leverage scale
  • New Product Development: Identify new channel specific product opportunities and lead a cross-functional team to develop and launch
  • Manage all aspects including package development, sales materials development, launch support and performance tracking
  • Holistic Margin Management: Identify opportunities to reduce costs throughout the selling and supply chain
  • Assess the impact on the customer and/or the consumer and develop recommendations to senior management
  • Forecasting, Volume Tracking, and Budgeting: Forecast volume for assigned product categories and communicate at monthly operations meetings
  • Regularly track performance of assigned product categories and/or customers and analyze data for problems, opportunities and trends
  • Help manage the budget including tracking spending versus plan

Associate Channel Marketing Manager

Minimum qualifications:
  • MBA with Business-to-Business marketing or sales experience
  • Strategic reasoning and critical thinking – set direction, identify opportunities
  • Ability to work collaboratively and inspire cross-functional teams
  • Personal initiative and willingness to deal with ambiguity
  • Interpersonal effectiveness
  • Business analytical skills
  • Entrepreneurial spirit
  • Proficient in software applications (Excel, PowerPoint, Outlook, Word)

About this company
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Our Brands. Your Legacy. Great brands start with the people that make them great. One of the world's leading food companies, General Mills...