Associate Database Marketing Analyst
TechTarget - Newton, MA

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TechTarget is looking for an Associate Database Marketing Analyst to join the Data Analytics team. The analyst will work with a Senior Analyst to monitor trends related to the TechTarget Member base, develop new reporting, and will also play a core role in helping to model out the impact of new and existing business rules.

Essential Job Functions:
  • Monitor core performance metrics and provide impact analysis on deviations in the data;
  • Validate data resulting from enhancements to standard reporting and releases to email products;
  • Develop reporting to support the testing and rollout of new product innovations;
  • Perform ad hoc reporting around the TechTarget member base and core business initiatives as part of a Helpdesk Queue;
  • Work with the team to develop statistical models to improve email performance, member growth, and user engagement;
  • Develop an understanding of analytical techniques that can be applied to help the team meet its goals; and,
  • Work alongside TechTarget’s Product Development team to standardize and automate select ad-hoc reports, ensuring that the business requirements are communicated and accurately integrated.
Knowledge, skills and abilities required:
  • Bachelors Degree in Marketing, Statistics, Mathematics, Economics, or related major;
  • 1-3 years experience or related course work in data mining, statistical analysis, or marketing analytics;
  • Demonstrated ability to analyze and communicate findings in non technical terms;
  • Working knowledge/experience with SQL and applications like R, SAS, SPSS preferred; and
  • Ability to quickly grasp technical concepts and build on technical skills.
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TechTarget - 23 months ago - save job
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TechTarget is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our...