Associate Director, Annual Fund Programs (AFP)
Columbia University - New York, NY

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Reporting to the Director for Annual Fund Programs, the Associate Director plays a key role in the planning, implementation, and management of annual fund solicitations. The Associate Director is responsible for overseeing direct mail and e-mail project strategy and implementation and works with multiple vendors and internal constituents to bring projects to completion. To manage direct mail and e-mail projects successfully requires that s/he be proactive in client and vendor management, anticipating problems that may arise and quickly and independently resolving unforeseen situations along the way.

Projects may involve start-to-finish execution of given projects or coordination and oversight of a defined aspect of a project, depending on the needs of the office at the time. The Associate Director coordinates direct mail and e-mail activities with telemarketing and personal solicitation strategies.

Responsibilities include, but are not limited to:
  • Works with annual fund clients and colleagues on direct marketing solicitations to implement strategy, timing, messages, segmentation, and population definition; anticipates and interprets needs of clients and colleagues.
  • Proactively provides recommendations and best practices to improve services to clients.
  • Guides and implements direct marketing solicitation strategy and mailing list segmentation as defined by each fund's plan for the year. Develops the strategy for project execution.
  • Guides and participates in the creation of direct mail and e-mail content, including working with other staff to craft effective solicitations. Drafts and edits direct mail and e-mail copy for style, accuracy, grammar, spelling and punctuation, and prepares for publication. Assists with additional annual giving writing projects, as assigned. Proactively manages graphic designers, production artists, print vendors, mail houses and postal authorities, from bidding process to completion of project.
  • Submits database query requests for mailing lists to database technical team. Manages data query projects with database team to ensure accuracy of the list. Creates electronic data files of mailing lists for annual giving solicitations and related mailings. Implements e-mail solicitations via mass e-mail utility.
  • Independently analyzes data related to solicitation result tracking, segment composition, and population performance. Provides cost benefit analysis of direct marketing projects outlining the return on investment.
  • Employs new or alternative solutions to existing problems or issues. Leads others to solve moderate to complex problems.
  • Acts as resource for colleagues of lesser experience providing knowledge, guidance and leadership. The Associate Director takes a leadership role in training new colleagues on all aspects of direct marketing -- strategy, creative development, assessment, and production.
  • Works with academic units within the University.
  • Proofs detailed data for personalization and verification for personalized mailings, as needed.
Minimum Qualifications for Grade
Applicant MUST meet these minimum qualifications to be considered an applicant

Bachelor's degree required, including a minimum of four years of related experience required. Must possess a demonstrated experience with, and comprehensive understanding of, the use of direct mail, e-mail, and telemarketing to generate and sustain annual support. Strong proficiency in Microsoft Office required. Some travel may be required.

Additional Position-Specific Minimum Qualifications
Applicant MUST meet these minimum qualifications to be considered an applicant

Demonstrated ability to plan, organize and implement solicitation efforts for large numbers of prospects and multiple segments. Demonstrated experience in project management, including ability to develop and manage project management systems. Must possess ability to handle multiple projects in a fast-paced environment with strong attention to detail. Demonstrated ability to work effectively with diverse constituencies and effectively develop relationships that enhance overall development goals. Must use good judgment and treat confidential information with care and discretion

Must have a passion for excellent customer service and commitment to exceptional quality. Strong initiative, creativity, organizational ability, and attention to detail. Experience working with current office-related technologies and software. Demonstrated ability to work effectively with diverse constituencies and effectively develop relationships that enhance overall development goals. Must have the ability to work independently and creatively, prioritize and complete assignments in a timely manner. Must have demonstrated problem-solving skills and initiative in follow-up.

Preferred Qualifications

Experience working with SQL or other query language strongly preferred. Experience working with current office-related technologies and software (Adobe design suites) and be able to adapt to future technology as it develops.

Strong proficiency with integrated direct marketing, writing, producing print publications and online fundraising, including previous work experience in higher educational institution, or other complex organization, highly preferred.

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HIPAA Compliance training required

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Founded in 1922, Columbia University's Mailman School of Public Health pursues an agenda of research, education, and service to address the...