Associate Director, Marketing & Communication, Law School
Wayne State University - Detroit, MI

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Provide high level of leadership, supervison and strategic direction of the Law School Communications Office. Manage and control day-to-day office activities and facilitate a collaborative working environment with Law School colleagues, WSU administrators, faculty, staff, students, volunteers and law school constituents.

Direct and implement marketing, public relations, communications, advertising and media relations efforts for the Law School. This position will be located in the Law School and will report to theDean of the Law School.

Provide marketing and communication leadership, supervision and strategic direction for the Law School. Manage and control day-to-day office activities to assist in creating a collaborative working environment with WSU administrators, faculty, staff, students and volunteers.

Lead public relations efforts, increasing the visibility of the Law School, its services, students, alumni, faculty and overall core values.

Oversee and coordinate all marketing and communication budget activities, including planning, directing, and overseeing the budget preparation process, long and short term planning, cost projections, and budget estimates.

Supervise full time and part time support personnel. Hire, discipline, evaluate and provide training for assigned personnel. Determine staffing levels, make work assignments and oversee work flow to improve operational effeciencies.

Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Make changes to increase impact.

Create communications in various media for the Law School which reflect the brand and to competitively position the college. Responsible for content creation and content organization in all brochures, bulletins, event invitations, newsletters, magazines, postcards, HTML targeted emails, speeches, letters, memos and other publications for dissemination to both internal and external audiences.

Oversee the Law School's online presence, including messaging, design and maintenance of the actual web site and on line social networking sites.

Coordinate communications projects with vendors and contractors for the development and production of promotional materials, web site production and other collateral.

Work collaboratively with the Office of Marketing and Communications, Admissions and the Law School to achieve University goals.

Perform other administrative duties as assigned, as well as participate in special projects, research and assignments.

Unique Duties

Bachelor's degree in communications or marketing; Master's degree in Marketing or Communications preferred.

5-8 years experience in marketing and communications role (within higher education preferred). Marketing management and strategic planning experience; a proven track record in developing and administering a marketing/communications program.

Management Skills - Ability to train, motivate and develop subordinate staff. Ability to set and implement a self-directed agenda. Ability to delegate effectively, including monitoring and feedback on delegated tasks. Consensus building skills. Excellent ability to prioritize work assignments to meet deadlines. Demonstrated ability to work effectively with all levels of management in Client organizations throughout the University.

Organizational Leadership - Ability to plan and set strategic direction for marketing and communication efforts and the ability to work and lead a variety of people and situations. Need to be able to articulate the mission of Wayne State University and the Law School to many constituencies.

Planning/Organizing Skills - Ability to prioritize and plan work activities and develop strategies to achieve organizational goals, develop realistic action plans

Problem-solving Skills - Ability to identify and resolve problems, develop alternative approaches and meets challenges with resourcefulness.

Customer Service Skills - responds to customer needs and practices follow-up to ensure customer needs are met.

Communications Skills - Ability to interact and articulate sensitively with students, faculty, staff, and administrator in a multicultural and diverse community. Excellent written and oral communication skills.

Technical Skills - Strong copywriting, editing and proofreading skills. Ability to manage multiple projects and priorities simultaneously, often under tight deadlines. Must be a self-starter, highly organized, and possess top level business management, interpersonal, presentation and facilitation skills.

Computer Skills - Proficient in Microsoft Office and Windows-based computer applications.

Preferred Qualifications
Experience with emerging social media and technologies. Experience marketing Law School programs and events.

Testing Requirements
Not Applicable

Test Scheduling

Job Type

Job Category
Professional/Administration & Supervisory/Management

Duration of Posting

Fiscal Year of Job Open Date

Job Open Date
(When job is posted in the system)

Job Close Date
(or until suitable candidate is found)
Until Suitable Candidate is Found

Is this position reposted?

Reposting Reason:
None (New Posting)

Application Information

Instructions for submitting your application:
Hiring will be at mid range.

Represented Position Message

Wayne State University - 19 months ago - save job
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