Associate Director Media Strategy
National Education Association (NEA) - Washington, DC

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The National Education Association (NEA) is America’s oldest and largest organization committed to advancing the cause of public education. Headquartered in Washington, DC, NEA proudly claims more than 3 million members devoted to the following mission: to advocate for education professionals and to unite our members and the nation to fulfill the promise of public education, namely, to prepare every student to succeed in a diverse and interdependent world. Our vision is a great public school for every student. We strive to improve the quality of teaching, to increase student achievement, and to make schools safer and better places to learn.

NEA seeks an Associate Director of Media Strategy in its Center for Communications. The Associate Director serves as a member of the senior management team of the Center, provides strategic counsel to the Senior Director of the Center, and plays an integral role in the development and administration of the programs and initiatives. The Associate Director will be responsible for designing and executing comprehensive pro-active, measurable, national media strategies that incorporate traditional news media, social media and multimedia to effectively promote the Association, its policies, members and initiatives. This position reports directly to the Center’s Senior Director and oversees staff.

Applications are now being accepted. Applicants may apply until the position is filled. Interested candidates should apply online as soon as possible at www.nea.org/jobs . A résumé, writing sample, references, and written test are required of all applicants.

The National Education Association is an equal opportunity/affirmative action employer and encourages women, minorities and persons with disabilities to apply.

Required Skills

Qualifications:
Bachelor’s degree required, preferably in public relations and public affairs programs.

Relevant graduate degree and/or certification preferred.

A minimum of seven years NEA state association or equivalent experience required, with at least one year of management-level experience preferred.

Proven experience successfully managing individuals, teams, projects, budgets, and strategies.

Effective skills in collaboration, interpersonal relations, team building, negotiation and consensus building.

Ability to think strategically, analytically, and technically about content.

Demonstrate capacity for developing and understanding strategy and translating that strategy into practical deliverables.

Previous on-the-record spokesperson experience.

Experience working with print, radio, broadcast and online media outlets

Established, demonstrable and proven relationships with national political reporters, inside the Beltway reporters, and network television bookers.

Superior verbal and written communications skills, with the ability to tailor messages for various purposes - such as news releases, executive speeches and presentations; and audiences - such as academics, legislators and media.

Previous Capitol Hill, campaign, labor or public relations agency or journalism experience a plus.

Ability to manage and prioritize multiple projects and ensure deliverables are completed on time and on message with total accuracy and attention to detail.

Possess excellent organizational skills (ability to adapt, maintain flexibility, and learn quickly).

Demonstrated ability to manage multiple high-impact, high-profile projects/task forces at once, and under compressed timelines.

Ability to measure content performance in quantitative as well as qualitative forms, and apply key learning to the next project.

Ability to multi-task and thrive in challenging situations that require creativity, drive and commitment.

Strong analytical and problem solving skills

Superior attention to detail/organization and a clear philosophy/approach to using communications to drive results.

Frequent travel required.

Required Experience

Responsibilities:
Establishes and maintains effective relationships with local, regional and national media, bloggers and other influential individuals; identify story ideas, edit and approve press releases and supporting materials, and pitch story ideas to press; serve as point-of-contact for the media and respond to incoming inquiries in a timely manner;

Researches, develops, executes and evaluates earned media relations strategy and plan to support NEA strategic goals and objectives and execute against this plan;

Designs and oversee media relations campaigns that leverage events, social media promotions, access to media spokespeople, research reports and other tactical approaches to attract news coverage of NEA, its programs and initiatives and members;

Leads crisis communications team, and develop strategies and infrastructure for rapid response efforts;

Strategizes and develops commentaries, opinion pieces and articles that communicate Association messages and promote the programs and people of NEA;

Provides media training, interview preparation support, and high-level guidance to spokespeople;

Monitors media coverage - leveraging online tools and keep key internal constituents up to date on such coverage;

Produces and edits communications materials to be used in support of NEA campaign objectives, press releases, fact sheets, PowerPoint presentations, op-eds, talking points and Q&A documents;

Supports NEA work through communications collaboration with external coalitions, partner organizations, and external advocates;

Periodically create media coverage analyses to understand positioning of Association through media to key target audiences and impact future strategies;

Designs and oversee media relations campaigns that leverage events, social media promotions, access to media spokespeople, research reports and other tactical approaches to attract news coverage of NEA, its programs and initiatives and members;

Strategizes and develops commentaries, opinion pieces and articles that communicate Association messages and promote the programs and people of NEA;

Provides media training, interview preparation support, and high-level guidance to spokespeople.

National Education Association (NEA) - 19 months ago - save job - block
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