Associate Director, Strategy & Analysis
Digitas 56 reviews - New York, NY

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Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:

? Discover new paths for growth by uncovering and developing new segments, products, and channels

? Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment

? Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities

? Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client


We are looking for thought leaders and project managers who can guide their teams by fostering key ideas and conceptual frameworks to guide the principle strategies. As an associate director, you will:

Act as focal point for internal cross-functional teams and liaison to client teams. Develop business within the context of existing client project work
Contribute to strategy-oriented intellectual capital for clients and the internal Digitas organization. Develop effective relationships with clients and other groups across the agency
Define scope, recommended approach, and manage execution of strategy and strategic planning projects for clients
Contribute to formal frameworks and methodologies for approaching major strategic issues, both leveraging existing Digitas intellectual capital and developing innovative concepts
Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
Serve as an account team partner in aligning marketing productivity with a client?s broader business goals and objectives
Contribute to the development and presentation of new business proposals to existing and new clients
Build a team environment amongst account staff and other departments; motivate others
Participate in hiring of new employees


? 5+ years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting

? In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)

? 3+ years managing and coordinating multiple strategy projects across internal teams and client relationships

? Degree in marketing, statistics, mathematics, or economics: MBA or advanced degree a plus

? Possession of excellent written, oral communication and presentation skills

? Experience managing and coordinating multiple projects across internal teams

? Proven leadership ability with strong client relationship skills

? Proficient in Excel, Word, PowerPoint with strong Omniture skills, and other site analytics tools

? Extensive experience managing, mentoring and leading a team

? Must be willing to travel up to 50%

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About this company
56 reviews
This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing...