This associate director leads the Office of Undergraduate Admissions marketing and communication team which serves the freshman, transfer, international, UMCP at Shady Grove, alumni recruitment and visitor services areas. Through the development and execution of the multi-platform marketing agenda of the office, this position is responsible for the development and adherence to the marketing message standard and quality assurance procedures designed to produce a consistent, integrated and highly successful product to support the recruitment and enrollment of freshmen and transfer students. The associate director reports to the director and is a member of the office’s Leadership Council.
A Bachelor’s degree is required, with advanced degree preferred. Candidates should have a minimum of five years of full-time professional level experience in Admissions or related higher education field, with seven years preferred. Related experiences outside of Admissions must be clearly transferable. Experience developing and implementing marketing plans, exploiting technology to support marketing efforts are integral. Candidate must be able to demonstrate the ability to work comfortably with automated systems. Superior writing, communication, supervision, interpersonal and leadership skills are also required. The ability to operate effectively in a demanding office environment and to make positive contributions to the office Leadership Council are required. Successful candidates will also be able to present a vision for how marketing and communication support the university’s recruitment and yield efforts.
Master’s degree preferred. Seven years of Admissions or related field experience preferred.
University of Maryland - 16 months ago