Position: Associate Director of Social Media Strategy
Primary Functions: This position is responsible for managing various outreach efforts of the NCAA’s main communications office, assisting in the Association’s issue-oriented social media efforts and other public relations efforts as defined by the managing director of external affairs and director of web communications.
Duties and Responsibilities:
Serve as a primary strategist for social media within the Communications group. Develop and implement strategies that align with Association values and beliefs.
Develop and maintain a comprehensive and in-depth understanding and knowledge of the NCAA governance structure and related process.
Work with senior leadership in Communications to identify key issues that affect the Association and intercollegiate athletics and develop effective communication strategies.
Provide strategic counsel on communication issues to groups within the national office.
Communicate and educate NCAA membership and national office stakeholders on issues surrounding social media.
Collaborate with Championships Department to effectively coordinate information flow and content between the two units, including: promotion of NCAA championships via NCAA.com and NCAA social media outlets and all other NCAA digital properties.
Assist in the development and implementation of the national office’s strategic communication strategy. The strategy uses various audience-specific approaches and platforms to provide clear, consistent and customized advocacy messages about the Association’s functions and issues.
Develop strategic topic-specific messages and communications materials for the assigned national office groups.
Work on proactive external messaging projects and also seek out new platforms for activating and extending key Association priorities and messages.
Cultivate relationships with colleagues in the NCAA membership to develop third-party advocates in support of NCAA messaging and overall priorities.
Lead, manage, supervise, coach, mentor and develop staff. Conduct regular one-on-one meetings with all direct reports and others as needed.
Agree on developmental tasks for direct reports and develop a plan of action for areas of development.
Conduct midyear and annual performance evaluations within established timeframes. Review and evaluate direct report assignments with a focus on helping staff develop professionally.
Actively mentor staff and serve as a role model for the attributes of the NCAA and its core beliefs including: leadership, inclusion, communication, collaboration and accountability.
Preferred Qualifications and Minimum Requirements:
- Bachelor’s degree (required)
- Advance degree in related field (preferred).
- Six to eight years of experience in public relations/communications/issues management, particularly in a high-interest/low-trust environment (required).
- Demonstrated understanding of social media (required).
- Proven ability to add an advocacy focus to organizational priorities (required).
- Excellent writing skills and proven ability to produce materials targeted toward specific audiences (required).
- Demonstrated ability to collaborate and manage stakeholders and related expectations (required).
- Ability to work effectively on multiple tasks under tight deadlines (required)
- Strong technology skills (required).
Communications and national office staff
Members of the news media and public
National Collegiate Athletic Association - 18 months ago