Associate Director of Social Media Strategy
National Collegiate Athletic Association - Indianapolis, IN

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Position: Associate Director of Social Media Strategy

Primary Functions: This position is responsible for managing various outreach efforts of the NCAA’s main communications office, assisting in the Association’s issue-oriented social media efforts and other public relations efforts as defined by the managing director of external affairs and director of web communications.

Duties and Responsibilities:

  • Serve as a primary strategist for social media within the Communications group. Develop and implement strategies that align with Association values and beliefs.
  • Develop and maintain a comprehensive and in-depth understanding and knowledge of the NCAA governance structure and related process.
  • Work with senior leadership in Communications to identify key issues that affect the Association and intercollegiate athletics and develop effective communication strategies.
  • Provide strategic counsel on communication issues to groups within the national office.
  • Communicate and educate NCAA membership and national office stakeholders on issues surrounding social media.
  • Collaborate with Championships Department to effectively coordinate information flow and content between the two units, including: promotion of NCAA championships via NCAA.com and NCAA social media outlets and all other NCAA digital properties.
  • Assist in the development and implementation of the national office’s strategic communication strategy. The strategy uses various audience-specific approaches and platforms to provide clear, consistent and customized advocacy messages about the Association’s functions and issues.
  • Develop strategic topic-specific messages and communications materials for the assigned national office groups.
  • Work on proactive external messaging projects and also seek out new platforms for activating and extending key Association priorities and messages.
  • Cultivate relationships with colleagues in the NCAA membership to develop third-party advocates in support of NCAA messaging and overall priorities.
  • Lead, manage, supervise, coach, mentor and develop staff. Conduct regular one-on-one meetings with all direct reports and others as needed.
  • Agree on developmental tasks for direct reports and develop a plan of action for areas of development.
  • Conduct midyear and annual performance evaluations within established timeframes. Review and evaluate direct report assignments with a focus on helping staff develop professionally.
  • Actively mentor staff and serve as a role model for the attributes of the NCAA and its core beliefs including: leadership, inclusion, communication, collaboration and accountability.
  • Preferred Qualifications and Minimum Requirements:
    • Bachelor’s degree (required)
    • Advance degree in related field (preferred).
    • Six to eight years of experience in public relations/communications/issues management, particularly in a high-interest/low-trust environment (required).
    • Demonstrated understanding of social media (required).
    • Proven ability to add an advocacy focus to organizational priorities (required).
    • Excellent writing skills and proven ability to produce materials targeted toward specific audiences (required).
    • Demonstrated ability to collaborate and manage stakeholders and related expectations (required).
    • Ability to work effectively on multiple tasks under tight deadlines (required)
    • Strong technology skills (required).

    Principal Contacts:

  • Communications and national office staff
  • Members of the news media and public
  • NCAA membership

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