Position: Associate Integrated Marketing Manager
Location: San Francisco, CA
Demandbase is seeking talented individuals that have a passion for innovation and customer success. We invest heavily in our people and community, and thrive on a work-hard, play-hard quality of life. Consider joining our team if you are seeking a fulfilling work environment in downtown San Francisco, a competitive salary, and one of the most comprehensive and generous benefit plans in the Bay Area. Demandbase is financed by leading Silicon Valley venture capital firms and Adobe Systems.
We are currently looking for an Associate Integrated Marketing Manager to join our Integrated Marketing Team to support in-territory marketing programs. This position is responsible for building pipeline for the field sales team by planning, development and execution of the Field Marketing activities. The ideal candidate will have experience in B2B marketing across demand generation programs and event management. This role will report to the Senior Marketing Manager, based in San Francisco.
About the Team
The integrated marketing team is made up of a variety of roles: demand generation, marketing automation, customer marketing, partner marketing and field marketing. This role will be an integral part of this team, taking broader programs into the territories for pipeline generation initiatives.
Develop the regional field marketing plans to supports sales objectives and grow the Demandbase customer base in specific territories.
Research, recommend and drive targeted marketing plans to bring together corporate programs, regional opportunities and partner activities, including but not limited to field events, press and analysis relations, establishing relationships with local marketing associations, and industry events/tradeshows.
Ensure effective and efficient two-way communication between Demandbase marketing and sales teams.
Work cross-functionally to oversee the timely execution of the field marketing plan.
Ensure all activities achieve Demandbase standards, adhere to current messaging and remain within budget.
Liaison with the lead development team to ensure there is alignment between the field marketing activity and lead follow-up.
Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
Ability to articulate strategic initiatives into a message/position that is meaningful and relevant to the local customer or prospect.
Ability to think strategically and keep abreast of the latest B2B Marketing innovations.
Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate.
Proven ability to work in a demanding, fast paced environment and manage multiple programs at one time.
Ability to manage budgets and vendors.
Excellent verbal, written and interpersonal communication skills.
Experience using sales and marketing technologies such as SFDC, Analytics tools, and MAS (Eloqua preferred).
Able to travel when required. Can be up to 25% of the time.
Bachelor's Degree in Marketing preferred.
Minimum 5 years experience in a field marketing programs role in an innovative technology company.
Demandbase is the leading targeting and personalization company for B2B. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that enables marketers to connect campaigns directly to revenue. Demandbase makes it possible for businesses to deliver personalized ads targeting specific businesses across the web, and then tailor the messages on their websites to convert these companies to customers.
The B2B Marketing Cloud is powered by patented technology that enables marketers to identify and segment companies on the web and delivers detailed, targetable business attributes in real-time. The B2B Marketing Cloud connects to existing sales and marketing technologies – including CMS, CRM, marketing automation, analytics, chat and others -- and provides a unified view of all activity across the entire sales funnel.
Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, 401k, commuter benefits, free snacks, catered lunch every Friday, Pinot Noir Fridays, and much more!
Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then...