Associate Manager, Direct Marketing Tiny Prints
Tiny Prints - Sunnyvale, CA

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The Associate Manager, Direct Marketing is a key member of the Marketing team, reporting to the Sr. Direct Marketing Manager. The Associate Manager will support the team to develop, execute and measure campaigns across various direct marketing channels (direct mail, catalog and inserts). The Associate Manager, Direct Marketing will be supporting the Tiny Prints brands (Tiny Prints, Wedding Paper Divas and Treat) and will reside in Sunnyvale, CA office.

Responsibilities:
Assist the Direct Marketing team to meet new and existing customer revenue goals by developing and executing direct mail campaigns for the Tiny Prints brands

Write cohesive, organized and logical creative and test briefs for programs and lead discussions in various subject areas

Work with in-house and external Creative teams to develop cutting edge, high quality direct marketing materials; serve as “best practices” expert to optimize efficiency and quality of deliverables

Assist in the development of circulation/mail plans across assigned programs and campaigns including house file segmentation and working with outside vendors on list rentals

Manage day-to-day execution needs across creative, list segmentation, print production and QA to ensure flawless, on-time and on-budget execution

Responsible for clear and concise analyses of program results on segment performance and tests

Provide insights into new segmentations or program opportunities and create actionable plans to integrate these insights into existing strategies

Take accountability to ensure assigned deliverables meet expectations, are on strategy and are delivered on time

Work closely with cross-functional teams to implement integrated, on-brand marketing

Work with and manage outside vendors including service bureaus, list rental agencies and printers

Requirements:
Bachelor’s degree with 5+ year of Marketing experience (Direct Marketing experience is a plus)

Exceptional organizational, communication/presentation skills and attention to detail

Sharp creative eye and proven ability to develop winning marketing assets

Understanding of customer segmentation, lifecycle marketing and/or DM/CRM strategies

Strong analytical skills with proven demonstration of interpretation capabilities

Excellent verbal and written communication skills, ability to prepare clear and concise documents

Strong interpersonal skills, proven ability to work cross-functionality, manage expectations and escalate issues as needed

Creative problem solver; passionate about winning and achieving results

Independent self-starter; ability to multi-task in a fast-paced environment

Fluency with Excel, PowerPoint and Word

Tiny Prints - 19 months ago - save job - block
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