Minted is hiring an Associate Manager, CRM Marketing to support the execution and management of the company’s direct marketing programs. The Assoc. Manager will primarily focus on managing email marketing and will also contribute to direct mail, catalog, and other programs designed to grow Minted’s repeat customer business. The Assoc. Manager will very frequently work with cross-functional teams to develop programs, including heavy interaction with Merchandising, Brand Design, Analytics, Engineering, and Product Management.
Manage daily execution of Minted’s email marketing program, managing weekly email streams for multiple database segments in addition to targeted, automated campaigns.
Track and communicate health of database and quantifiable performance of individual emails, ensuring constant feedback to the creative design team to inform creative optimization and the development of best practices.
Meet deadlines on a fast-paced weekly schedule while ensuring superior quality that properly represents Minted’s premium brand and commitment to an outstanding customer experience.
Work with Engineering, Product Management, and Analytics team to manage customer and campaign data and integrate Minted’s CRM systems with those of our Email Service Provider.
Research and stay abreast of best practices in email marketing and direct marketing.
Support our direct mail and catalog programs by managing execution and measurement of defined projects.
Experience and Skills
Bachelor’s degree with 2-4 years of work experience.
At least 1-2 years of email marketing experience for a consumer brand strongly preferred
Some HTML knowledge strongly preferred
Outstanding written and verbal and communication
Very strong analytical and data skills, enjoys digging deeply into data and building Excel models
Perfectionist who is extremely detail-oriented and has a passion for being well-organized
Fast learner and excellent listening skills
Outstanding follow-up and time management skills.
Minted is a design marketplace. We source creative content from a global community of independent artists, then sell the best content in the...