Associate Manager, Website Marketing
Benjamin Moore - Montvale, NJ

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Support market facing teams by developing content that communicates current programs’ marketing efforts
  • Responsible for researching the web for new trends, analysis of market conditions, and the competitive web environment to define new opportunities as it relates to content
  • Manage @task project management queue for the web content group
  • Follow strategic priorities as found on the web communications monthly calendar
  • Gain broad industry knowledge and understanding, including the competitive landscape
  • Ensure that web application content is correct and working properly
  • Work closely with Web Analytics and IT to implement tagging on site for remarketing and campaign tracking
  • Ensure content is relevant and posted on the .com and ca sites, working closely with Digital Marketing and IT
  • Work closely with IT on experiences, articles, videos and applications
  • Ensure status reports are up to date
  • Ensure SEO guidelines are followed
  • Create and maintain the web content build calendar.
  • Attend weekly team and IT meetings to ensure that content is created and posted seamlessly

  • 2 Jobs Available - In addition to the above, each job's specifics as follows:

    Job 1: Develop and implement all content on the .com, .ca, and mobile sites and the online store, assuring that they are fully integrated with our general marketing efforts; additionally, this position will serve as support and backup for email marketing, other digital functions and other digital properties; Serve as the day-to-day point person for the eCommerce channel; Ensure that all appropriate business partners are kept up-to-date on the latest eCommerce initiatives (IT, Customer Care, Accounting, Distribution); Partner with Retail Services to optimize the Pick Up In Store and Omnichannel Experience; Facilitate new product launches, pricing strategies, product descriptions, environmental handling fees, etc.

    Job 2: Develop and implement all content for emails, select affiliate sites and the intranet, assuring that they are fully integrated with our general marketing efforts; additionally, this position will serve as support and backup for other digital functions and properties; Ensure timely execution of email campaigns which involves coordinating with various areas of the marketing and creative departments, plus an external vendor; In conjunction with internal and external business partners, build and deploy email campaigns; Provide insights into trends and make recommendations based on data and trends; Track and report results of email campaigns including open rates, click-thru rates, and revenue on a weekly, monthly, and annual basis; Experience with an Email Service Provider (Silverpop & Alchemy Works preferred); Basic knowledge of HTML & CSS is required; Experience with SiteCatalyst, Google Analytics, Business Objects (preferred)

    Required Skills
    • Extensive digital knowledge and experience in content posting
    • Strong interpersonal and presentation skills
    • Ability to communicate and interact effectively with all levels of the organization within cross-functional teams
    • Computer proficiency required, including MS Word, Excel, Outlook and PowerPoint
    • Previous paint/decorating industry knowledge a plus
    • Capable of working independently; effective at managing multiple projects simultaneously; flexible and able to adapt quickly to new and changing situations
    • Takes responsibility and is accountable for actions and decisions, learns from past experiences; exercises sound judgment; consistently pushes self and others for results

    We are an Equal Opportunity Employer F/M/D/V


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    Not only can you paint the town red with Benjamin Moore paints, you can stain and finish it as well. In addition to ready-mixed colors --...