Associate Manager, Website Marketing
Benjamin Moore - Montvale, NJ

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Support market facing teams by developing content that communicates current programs’ marketing efforts
  • Responsible for researching the web for new trends, analysis of market conditions, and the competitive web environment to define new opportunities as it relates to content
  • Manage @task project management queue for the web content group
  • Follow strategic priorities as found on the web communications monthly calendar
  • Gain broad industry knowledge and understanding, including the competitive landscape
  • Ensure that web application content is correct and working properly
  • Work closely with Web Analytics and IT to implement tagging on site for remarketing and campaign tracking
  • Ensure content is relevant and posted on the .com and ca sites, working closely with Digital Marketing and IT
  • Work closely with IT on experiences, articles, videos and applications
  • Ensure status reports are up to date
  • Ensure SEO guidelines are followed
  • Create and maintain the web content build calendar.
  • Attend weekly team and IT meetings to ensure that content is created and posted seamlessly

  • 2 Jobs Available - In addition to the above, each job's specifics as follows:

    Job 1: Develop and implement all content on the .com, .ca, and mobile sites and the online store, assuring that they are fully integrated with our general marketing efforts; additionally, this position will serve as support and backup for email marketing, other digital functions and other digital properties; Serve as the day-to-day point person for the eCommerce channel; Ensure that all appropriate business partners are kept up-to-date on the latest eCommerce initiatives (IT, Customer Care, Accounting, Distribution); Partner with Retail Services to optimize the Pick Up In Store and Omnichannel Experience; Facilitate new product launches, pricing strategies, product descriptions, environmental handling fees, etc.

    Job 2: Develop and implement all content for emails, select affiliate sites and the intranet, assuring that they are fully integrated with our general marketing efforts; additionally, this position will serve as support and backup for other digital functions and properties; Ensure timely execution of email campaigns which involves coordinating with various areas of the marketing and creative departments, plus an external vendor; In conjunction with internal and external business partners, build and deploy email campaigns; Provide insights into trends and make recommendations based on data and trends; Track and report results of email campaigns including open rates, click-thru rates, and revenue on a weekly, monthly, and annual basis; Experience with an Email Service Provider (Silverpop & Alchemy Works preferred); Basic knowledge of HTML & CSS is required; Experience with SiteCatalyst, Google Analytics, Business Objects (preferred)

    Required Skills
    • Extensive digital knowledge and experience in content posting
    • Strong interpersonal and presentation skills
    • Ability to communicate and interact effectively with all levels of the organization within cross-functional teams
    • Computer proficiency required, including MS Word, Excel, Outlook and PowerPoint
    • Previous paint/decorating industry knowledge a plus
    • Capable of working independently; effective at managing multiple projects simultaneously; flexible and able to adapt quickly to new and changing situations
    • Takes responsibility and is accountable for actions and decisions, learns from past experiences; exercises sound judgment; consistently pushes self and others for results

    We are an Equal Opportunity Employer F/M/D/V

    ONLINE APPLICATION SYSTEM ACCESSIBILITY STATEMENT

    Benjamin Moore & Co. endeavors to make our career page and applying for open positions accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at resumes@benjaminmoore.com

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    Benjamin Moore - 2 years ago - save job
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    Not only can you paint the town red with Benjamin Moore paints, you can stain and finish it as well. In addition to ready-mixed colors --...