Associate MarComm Manager – eMail Automation (Elequa or similar)
Cengage Learning 109 reviews - Farmington Hills, MI

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Position Summary:

The Associate MarComm Manager – eMail Automation will support company strategy by creating effective external communications. Working in partnership with key stakeholders, the position is responsible for delivering key messages through our email automation program.

Essential Duties/Responsibilities:

*Create and deploy a range of email marketing related projects, including but not limited to direct email projects, eSurveys, invites, lead nurturing programs, including design/development work on marketing templates and reports .

*Implement customer-focused eCampaign strategy, by driving new initiatives and creating programs and tools.

*Ensure innovative and integrated marketing campaigns by staying informed of marketing communication trends.

*Increase lead funnel by keeping abreast of market responses and suggesting/implementing ways to reach new customer segments.

*Collaborate with team to manage the communication plan schedule. Establish and execute promotional projects that meet marketing windows.

*Communicate and collaborate with product marketing managers and other stakeholders regarding messages and promotions in the early stages of development for priority products, services, and/or initiatives to maximize promotional efforts.

Skills/Knowledge/Experience:

Basic (Required)

*4 year degree

*2-5 years of marketing experience, specifically in a marcomm role

*at least 1 year of experience building and deploying email messaging projects with Elequa or similar

*Strong communication skills for working with internal or external customers and vendors

*Proven record of strong problem solving, project management, and analytical skills

*Success with development and implementation of strategies

*Strong computer skills including spreadsheet, databases, networks, Internet

*Familiarity with design and creative software available and usage

Preferred

*BA or BS in Advertising, Marketing, or Communications

*HTML experience

Cengage Learning is an equal opportunity employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

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About this company
109 reviews
Cengage Learning is a leading educational content, technology, and services company for the higher education and K-12, professional and...