Rich Products Corporation is known around the world as the founder of the non-dairy segment of the frozen food industry and the leading supporter and solutions provider to the Food Service, In-Store Bakery and Retail marketplaces. We are one of the world's premier family-owned food companies with more than 9,000 associates worldwide.
We currently have a great opportunity as an Associate Marketing Manager within our Consumer Brands Division located on St. Simons Island, GA. Please visit our website at www.richs.com/careers to apply for this position or view other exciting opportunities.
As an Associate Marketing Manager within the SeaPak Brand, you will be contributing to the management of one or more of our brands. This role includes being a key participant in marketing activities including the development and launch of new products, building and updating brand reviews and customer presentations, forecasting, analyzing market performance data, P&L management, SKU rationalization, project management and the development and execution of marketing plans. You will also interface with, and often lead cross-functional teams (Sales, R&D, Finance, Trade Management, Regulatory and Packaging, etc.) on brand initiatives and participate on a cross-divisional Product Category Team.
Assist in planning and executing marketing plans for category/segment within the Division and the associated budget through:
-Understanding brand equity and competitive advantage
-Managing brand positioning
-Packaging development and project management
-Advertising, promotion and public relations
-Shopper marketing (consumption, promotion, merchandising development)
-Evaluating results of marketing programs and making recommendations
Anticipate, identify and analyze consumer and market trends and opportunities to maximize Rich's competitive position.
Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market. This includes analysis of multiple data sources. Key activities include:
-Data analysis to understand brand/SKU results and trends, competitive performance and consumption trends
-Turn data into actionable insights to improve brand performance
-Sales and customer interaction to understand customer needs and opportunities
-Sourcing and sharing competitive intelligence
-Recommend and work with the Consumer Insights Manager to conduct needed marketing research
Assist in the development, maintenance and overall management of the Rich's portfolio to maximize sales and profit potential including:
-Renovation of existing products
-Launch of new products and line extensions
-Pricing review and recommendations
Understand the brand and any assigned product line P&L's and complete analyses as required including:
-Review of monthly product, customer, and category P&L's to manage financial return of the category/brand
-Analyze financial impact of new products and product improvements
-Participate in brand reviews with division leadership
Strategic and Process Acumen
Participate in the development of category and brand strategies and plans including:
-Assist in development of the strategic plan and annual operating plan for the category
-Prepare for and participate in annual Joint Sales & Marketing planning process
-Participate in the development of the annual marketing plan for the brand
What do I need to be considered a candidate?
Bachelors degree in marketing or related field required; MBA preferred. Minimum 2 years experience in a marketing role. CPG marketing experience, specifically in the food industry, preferred.
Demonstrated financial skills to include basic analysis.
Solid communication skills to include verbal and written capabilities; strong presentation ability. Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint. Travel 10%
We are proud to be an Equal Opportunity Employer and invite qualified candidates to apply. As part of our efforts to provide a safe and productive environment and hire talented and qualified associates, we maintain a drug-free workplace and perform pre-employment substance abuse testing and background investigations.