Associate Media Director
Swirl - San Francisco, CA

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Temporary Contract—Maternity Leave Coverage
October 28, 2013 through March 31, 2014

We are looking for an experienced media professional with prior advertising agency experience as an Associate Media Director or a rising Senior Media Supervisor with extensive experience in both traditional and digital buying and planning, as well as team supervisory and client relations skills. This is a perfect opportunity for a new mother returning to the workforce on a temporary basis and/or a person who is between fulltime positions.

We offer a very collaborative, fun-loving and supportive working culture and through this experience, you would be exposed to Fortune 100 clients. Specifically, coverage is needed for Swirl’s largest client, a brick and mortar technology retail store. Prior experience in the retail space is desired but not mandatory.

At Swirl, we do things a little differently, and need someone who knows the rules of today’s media world, but who desperately wants to break them in order to deliver consumers real value.

More about our Associate Media Director role at Swirl

Our Associate Media Director (AMD) role is a media and agency leadership position as well as a hands-on team manager and mentor. The AMD sets the working style for the group, leads the strategic direction and is also a marketing partner for our clients. A primary focus and required skillset for the AMD role is developing and leading engaging and measurable multi-media plans for our clients as well as managing a core team of planners and assistants. This person is an expert on the clients’ business and is revered as a thought leader on the business by both the clients and the agency. The Associate Media Director is responsible for demonstrating a strong working knowledge of the entire media landscape space and available media research. The Associate Media Director will be responsible for partnering with the Group Director in managing the core team on the day to day. This role will also be responsible for holding the product/work to certain set standards, as well as manage overall workflow and team project prioritization and more.

Candidates for this position will show a mastery of media planning skills, yet should have the ability to understand and affect the big picture as well as have the tactical skills to plan and execute all media. He/She must also be able to interpret data, uncover behavioral insights and articulate strategic approaches for not only the advertising, or the brand, but for the client’s business.

During this contract, you will oversee the work of 4 Media Strategists, 1 Assistant Media Strategist and work
closely with the Group Media Director in assuring client needs are met and exceeded.

All roles we engage, whether they are contract or fulltime, we look for

• Someone who loves advertising and marketing, but believes it needs to change
• Someone who can back up their ideas with facts and logic

• Someone who embraces data and analytics 2.0
• Someone who will fight for their beliefs
• Someone who has the patience of a saint and the drive of a linebacker
• Someone who likes a challenge, no matter how big or small
• Someone who loves ideas that have never been done before, and will do whatever it takes to make them happen
• Someone who takes the term “scrappy” as a compliment
• Someone who loves pop culture
• Someone who is fascinated by how technology is changing our lives
• Someone who knows how to work a room and bring people together
• Someone who wants to participate in the creative process
• Someone who can mix hard core DR with crazy experiential ideas

And, to be candid, we are not looking for

• Someone who says it can’t be done
• Someone who is afraid of getting their “hands dirty”
• Someone who blames the creative when their plan doesn’t work
• Someone who is ok with business as usual
• Someone who cracks under pressure

What we expect you’ll bring to Swirl

• Fortune 100 brand media experience
• Experience helping clients figure out how much to spend and how to measure success
• Experience executing and managing ROI-based DR and mobile campaigns
• Experience marketing to Millennials
• Experience with retail clients
• Experience with technology clients
• Experience executing and managing RTB/DSP campaigns
• Understanding of SEM
• Excellent presentation writing and communications skills

Tools you should know how to use

• Research and consumer insight tools such as MRI and @plan
• Competitive tracking tools: StrADegy/Adviews (or similar competitive tool)
• Ad serving tools: Doubleclick, Media Plex (or other adservers)
• Web analytic tools: Google analytics/Omniture
• Social listening tools: Radian6

What we expect from you

• A “can do” attitude
• A collaborative spirit
• Mastery of digital, mobile and social media
• A well thought-out and supported opinion
• A passion and following of the ever-evolving digital and social ecosystem
• A willingness to get your hands dirty
• A drive for excellence

What you can expect from us

• A culture of excellence
• Passionate colleagues
• Fair compensation
• Exciting collaborative environment
• A forum to have your ideas heard and built upon
• Access to executive leadership
• Autonomy and the room to make decisions
• The runway to maximize your ability
• A great culture for the fun and curious
• Training to continue to improve and grow

Company Description

Founded in 1997, Swirl is an independently-owned advertising and marketing agency based in San Francisco. Our clients range from national and international brands such as Microsoft Stores, Walmart, eBay, Clorox (Hidden Valley Ranch and Soy Vay), Cost Plus World Market, Delta Dental, Alliance for Family Entertainment, and California Table Grape Commission to regional favorites, like Western Athletic Clubs, TRI Studios, and The Marine Mammal Center.
We believe that “doing” sits above “saying,” because when you do something, connections are made. There is a growing level of cynicism surrounding messaging without actions. When a brand truly stands for something, they act upon those values. We believe it is the role of the modern agency to help clients “do” something that matters and then amplify the conversation around that action through the various forms of media, including digital. We work with our clients to find ways to act upon their shared values with their customer base. Connections are the new social currency and we believe that brands will be built upon the connections they make. With the client, we set our goals for these connections and measure our success across multiple variables to ensure that the connection we are making are meaningful and converting to sales and overall awareness.

Swirl - 18 months ago - save job