Associate Shopper Marketing Manager
Seventh Generation - Burlington, VT

This job posting is no longer available on Seventh Generation. Find similar jobs: Associate Shopper Marketing Manager jobs - Seventh Generation jobs

The Associate Shopper Marketing Manager will play an integral role in the development & execution of shopper marketing programs that support our brand, category and customer sales objectives. The position will be part of a small 2-3 person Shopper Marketing team that will be responsible for developing insights-driven national & account specific shopper marketing strategies & plans. The Associate Shopper Marketing Manager will be responsible for managing national & account specific programs, development of internal communication tools, various ad-hoc projects and post-promotional analysis and assisting in the management of the shopper marketing budget.

PRIMARY JOB DUTIES

Account Specific Program Development & Execution
  • Partner with Seventh Generation’s field sales, brand marketing, business unit insight associates and category management to create insights-driven account specific shopper marketing plans that are drive sales & build our brand.
  • Develop relationships with accounts (such as Kroger, Whole Foods, Ahold) marketing departments so to have a deep understanding of their marketing strategy and capabilities.
  • Responsible for writing briefs, leading brainstorms, selling ideas in at retail, overseeing all creative development and execution.
Shopper Marketing Tool Development
  • Development and maintenance of shopper marketing tool kit (signage, ad copy & creative, social media tools) for use by field sales.
  • Development and maintenance competitive and industry tracker for shopper marketing trends.
  • Create strong relationships with key shopper marketing vendors.
Account Meetings
  • Assist in the development of selling materials for account calls; attend select account calls to sell-in shopper marketing programs.
Program Analysis
  • Establish success metrics to measure and track shopper marketing programs & initiatives.
  • Analyze shopper marketing programs by using IRI, retailer portal, redemption data and present findings & recommendations to stakeholders.
Budget Management
  • Assist in the management of the Shopper Marketing Budget including monthly reporting of YTD spend, risks & opportunities and required budget accruals.
  • Support effort to achieve our P&L goals by providing recommendations to improving efficiency of shopper marketing investments.

KNOWLEDGE AND SKILL REQUIREMENTS
  • 3-5 year experience working in a brand marketing or sales, CPG experience preferred
  • Basic understanding of consumer packaged goods industry, retail channels and account specific marketing.
  • Bachelor’s degree required, MBA preferred
  • Strong analytical and creative problem solving a must
  • Strong communication skills
  • Working knowledge of syndicated data (i.e. Nielsen, IRI, Spectra, etc.).
  • Proficiency in MS Office
  • Experience in IRI and/or Neilsen a plus

WORKING CONDITIONS
  • Travel approximately 5-15% of job for retailer HQ calls & retail visits
  • Fast-paced environment
  • Community requires active engagement in mission, vision and values

_________________________________________________________________________________________________
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Qualified applicants should send a current resume and cover letter to staffing@seventhgeneration.com .

Seventh Generation - 21 months ago - save job - block
Recommended Jobs
Associate Marketing Manager
Keurig - Waterbury, VT
Keurig - 30+ days ago
About this company
Seventh Generation is the nation's leading brand of household and personal care products that help protect human health and the environment....