Senior Brand Campaign Manager-New York
Location: New York
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 759 Million consumers, in over 165 countries, through more than 120 Billion mobile ad impressions monthly. The company has offices in Bangalore, London, New York, Hamburg, Paris, San Francisco, Shanghai, Beijing, Seoul, Singapore, Tokyo and Dubai.
For more information, please visit http://www.inmobi.com
Our mission at InMobi is to enable consumers and businesses to make smarter decisions. We build mobile-first customer engagement platforms that transform the economics of influencing global consumers. We help our customers engage consumers in a far more intimate way through mobile advertising.
We offer a suite of solutions based on the core principles of simplicity and scale to help engage, retain and grow your consumer base. Our focus on understanding consumer behavior and leveraging big-data to predict their actions enables us to offer these unique solutions.
Today, the world's largest brands, agencies, developers and publishers are creating immediate business value by using our platforms to deliver compelling value propositions to their target consumers.
The Brand Campaign Manager role at InMobi is a critical function focusing on account setup and optimization for the largest mobile advertisers in North America. Strong attention to detail and an analytical mind are your best assets for this job and a proactive attitude a must. You will work with advertising agencies and brand marketers to provide the highest level of support ensuring their needs and requirements are met at every turn. You will work closely with Sales Executives, Account Managers, Sales Engineering and Product Management. You will also be actively involved in the setup, launch, optimization, and analysis phases of the campaign as well as providing deep insights and relevant and actionable recommendations for the client.
What will you be doing?
Work closely with the Account Manager to identify the optimum campaign setup for a given account.
Upload creative, build ad groups, set bids, and download reports from our UI.
Monitor the campaigns hourly/daily/weekly to maintain performance and highlight any issues quickly and efficiently to the account team.
Provide robust reporting & screenshots in a timely manner to high priority clients.
Use knowledge gathered on the job to provide technical recommendations for optimal campaign setup.
Deep understanding of the ad serving logic and technical specifications of the various rich media, video, native and other display ad formats.
Prepare reporting for the purpose of identifying the best pockets of opportunity for optimization, including proactive optimization suggestions to the AM and in some instances, the client directly.
Work effectively across the Product, Creative Services, Sales Engineering and other cross functional teams to ensure the needs of the client are being met and any issues are resolved efficiently.
Outstanding written, verbal, analytical and Excel skills.
Mobile experience is a plus.
Ability to work and thrive in a fast paced, start-up environment.
What do we require from you?
Proven media/advertising knowledge with demonstrated leadership in pre- and post-sales activities to ensure that customers’ needs and requirements are met in a highly technical industry/environment.
Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers.
Strong analytical skills with ability to quickly understand data and make optimization changes as needed.
Ability to multi-task and proactively deal with a wide range of queries.
In-depth knowledge of traditional and digital media and its competitive landscape and the ability to work with evolving and emerging products.
Join us to contribute to one of the latest disrupting mobile technologies in online technology. We value team work, openness, technical innovation, and results-orientated thinking. InMobi’s culture is all about attracting and retaining the best talent. We aim to reward excellence so there are fantastic opportunities for the right candidate.