PRIMARY PURPOSE OF THE POSITION
The Brand Communications Manager will have oversight of large-scale brand and marketing communications programs, communications planning, and campaign integration. The Brand Communications Manager will take responsibility for developing plans and consulting on integrated communications programs and experiences that align with and support broader short and long-term brand and marketing strategies. The Brand Communications Manager will play a key role in influencing enterprise-wide marketing, positioning and campaign strategies, utilizing market insights, audience knowledge and qualitative and quantitative research. The Manager works directly with business unit marketers and leaders and agency partners to ensure our brand remains relevant to our clients and that all initiatives support the global T Rowe Price brand. Additionally, Brand Communications Managers take a lead in managing internal resources, agency relationships and vendor partnerships, and all aspects of their programs.
Large-Scale Brand and Campaign Integration Management: The Brand Communications Manager will guide initiatives often of high complexity: (multi-channel, diverse audiences, global scope), and strive for best practices and successful outcomes by defining the communications strategy, aligning resources, and ensuring brand-aligned outcomes.
Relationship Management: The Brand Communications Manager will develop and foster partnerships with both internal groups and external agencies. He/she will be influential in the engagement strategies with external and internal groups that support the creation of brand-aligned communications and strategies.
Staff Management/Development: The Brand Communications Manager will work with a team of EPO Project Managers with matrix managerial responsibility. Brand Communications Managers will be students of the business they partner with and will be responsible for ongoing education and understanding of the channels and communications needs. In addition, they will be key communicators with EPO, CMC and Shared Services partners to foster knowledge sharing and a firm-wide perspective.
Enterprise/Marketing insights and planning: The Brand Communications Manager derives implications from the Marketing Insights team and BU sponsored research to gain consumer understanding and insights that aid the development of audience-centric communications strategies, and plans. The Brand Communications Manager will be responsible for helping to synthesize Brand Equity tracking, Client Experience insights and BU Marketing planning efforts to inform marketing and communications plans relative to their BU focus.
8-10 years related work experience in a marketing function
Ad Agency experience, especially Account Planning or Brand Planning, Account Services or Strategic Planning
Experience working within an asset management organization.
College degree and 4 years of related work experience, or
Associate degree and 6 years related work experience, or High School diploma/equivalent and 8 years related work experience
Proficient in Microsoft Office applications
Must possess strong organizational skills
Must have strategic orientation
Must have understanding of and be able to derive implications from Market Research
Must be able to demonstrate persuasive techniques and negotiation skills
Must be able to lead programs
Must have a solid understanding of the creative development and production process
Must be proactive
Must have strong written and verbal communication skills
Must be a self-starter who requires minimal supervision
T. Rowe Price is an Equal Opportunity Employer
T. Rowe Price Group administers an eponymous family of about 100 mutual funds in a variety of investment styles. Traditionally oriented...