Brand Coordinator
Farouk Systems, Inc. - Houston, TX

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The
                                    • Brand Coordinator will be responsible for coordinating the entire product line life cycle from strategic planning to tactical activities.

                                      Duties & Responsibilities:
                                      • Responsible for coordinating the entire product line life cycle from strategic planning to tactical activities.
                                      • Work to increase the profitability of existing products and assist in the development of new products.
                                      • Develop promotions with existing and new products to enhance sales.
                                      • Specify market requirements for current and future products by conducting market research.
                                      • Perform market and industry research of current trends and technology.
                                      • Build products from existing ideas and help to develop new ideas based on industry experience.
                                      • Work with research and development, engineering, purchasing, production, shows, education and customer service to define product release and maintenance requirements.
                                      • Work with graphics, public relations and social media to define and implement the go-to-market strategy. This includes providing marketing and advertising support for brand awareness through in-store signage, magazines, event brochures and banners and other avenues of branding collateral.
                                      • Serve as the internal and external contact for your product, constantly working with the sales channel and key customers.
                                      • Serve as on-site brand representative at marketing meetings, photo shoots, events, corporate trips, and industry trade shows.
                                      • Handle administrative duties including shipping sample products to company sales force, customers and media influencers as needed.
                                      • Other duties as assigned.

                                      Education & Experience:
                                      • Bachelor’s degree in Marketing or related field required.
                                      • 2+ years of experience in marketing consumer and/or professional products.
                                      • 1+ year of product or brand management and/or development
                                      • Knowledge of Microsoft Office including Word, Excel, Outlook, etc.

                                      Skills & Abilities:
                                      • Excellent written and verbal communication skills.
                                      • Ability to quickly produce editorial and technical writing.
                                      • Strong ability to exercise discretion and maintain confidentiality.
                                      • Ability to work efficiently both individually and in a team environment.
                                      • Strong organizational skills.
                                      • Excellent analytical, critical thinking and problem solving skills.
                                      • Ability to jump from the creative side of marketing to the analytical side.
                                      • Ability to prioritize and handle multiple projects at once.

                                      Farouk Systems, Inc. - 17 months ago - save job - block
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