Brand Experience Leader
GE Corporate - New York, NY

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GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.

We are looking for a Brand Experience Leader who will help us create unprecedented brand experiences for GE. You will be part of GE’s Global Brand Marketing team and GE’s User Experience Center of Excellence, dedicated to leveraging digital technologies to drive revenue and customer value for GE’s businesses.

Essential Responsibilities
Role summary continued:
You will work with some of the best external agencies and internal technology leaders in enhancing GE’s brand portfolio. You will be a core member of a dynamic, fast-paced global team. You will also liaise with all of GE’s businesses as you help them foster brand affinity in their customers.
  • Act as a leading member of the Global Brand Marketing team, representing the face of high quality design efforts. This includes participation in all aspects of brand experience: research, ideation, strategy, design, production, and success measurement.
  • Lead project teams to successfully launch projects based in customer and business value while supporting strategic initiatives for GE’s businesses.
  • Be a subject matter expert in the area of brand, design, technology and engineering. Stay up to date on current trends in social media, marketing, and advertising.
  • Manage multiple small to large projects in a cross-functional environment.
  • Collaborate with designers, copywriters, content strategists and agencies to create cohesive expressions.
  • Build relationships with GE’s businesses to develop and champion concepts for brand and marketing.
  • Be part of GE’s global business community.

    Basic Qualifications:

  • Bachelor’s degree in business, marketing or related function
  • Minimum 10 years’ experience in any / all of the following: brand, UX, design, digital or marketing
  • Strong communication skills to convey concepts and information appropriately and in a timely manner.
  • Effective project management skills including the capability to define goals, develop plans, and manage solutions.
  • Design skills to ensure that our efforts appropriately reflect expressions of GE’s values and intended customer experience.
  • An innovative problem solver and has his/her fingertips at the pulse of emerging digital marketing trends.
    Eligibility Requirements:

  • MUST submit application for employment through COS (internal candidates) or (external candidates) to be considered for this position.
  • MUST be at least 18 years of age.
  • MUST be willing to comply with pre-employment screening, including but not limited to, drug testing, reference verification and background check.
  • MUST be willing to travel.
  • MUST be willing to work out of the New York, NY office.

    Legal authorization to work in the United States is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

    Additional Eligibility Qualifications
    GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

    Desired Characteristics
  • Strong organizational skills with the ability to prioritize and handle multiple situations concurrently.
  • Strategic thinking that leads to a holistic approach. GE’s brand is multi-faceted and our execution must be based on a strong strategy.
  • Ability to focus on the big picture while being able to break the problem into smaller pieces.
  • Self-starter with a hands-on, natural leadership style and the demeanor, business maturity, intellect and integrity required to establish immediate credibility with partners, GE business units.
  • Execution orientated and operationally focused with strong business and strategic acumen.
  • Collaborative with the ability to build cross-functional and cross-divisional relationships.
  • A social media "maven" an, early adopter of new technology, and, at their heart, a believer in creating great experiences

    Section 19 Job

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