Brand Mgr
Energizer - Shelton, CT

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POSITION SUMMARY: Develops, implements and evaluates Marketing activities to
meet profit and sales objectives for a brand. Responsible for overall
coordination, including setting the direction, executing programs and leading
daily activities for a brand.

ESSENTIAL FUNCTIONS/SKILLS:
The essential functions of the position include, but are not limited to:

Business Fundamentals:
• Provides strategic rationale for spending and reallocation recommendations
• Accountable for ensuring brand budget is within P&L parameters
• Effectively manages brand through monthly Pre -S&OP process
• Can effectively communicate key issues impacting brand volume performance and
identify potential solutions
• Effectively manages brand through monthly Pre -S&OP process
• Can effectively communicate key issues impacting brand volume performance and
identify potential solutions
• Has deep understanding of brand P&L and provides monthly reconciliation of
changes
• Has deep understanding of brand P&L and provides monthly reconciliation of
changes
Business Analytics
• Regularly has ability to leverage insights to business implications based on
existing research
• Identifies analysis opportunities for the brand
• Skilled at analyzing complex data to develop Key Learning’s and implications
for brand
• Establishes aggressive yet achievable Brand Health metrics
• Identify and apply key consumer insights to support business opportunities
• Able to conduct comprehensive competitive analysis utilizing appropriate
strategic framework
• Able to anticipate competitive response to brand actions
• Develops hypothesis in advance of data collection/analysis
• Succinctly translates data into underlying
conclusions/implications/recommendations
• Has limited experience in advanced analytics such as Marketing Mix, Price
Elasticity, Bases volumetric, Millward Brown
• Able to lead development of CAR/CER for product line extension/restage
• Identifies opportunities to apply prior research/knowledge to support existing
and new brands.
• Recommends programs for search and share other regions/brands
Communication
• Responds effectively to questions, even when unprepared; can "think on
feet"
• Effectively presents and gains alignment to a plan or proposal with authority
and conviction
• Demonstrates ability to write clear and actionable recommendations
Strategic Planning
• Leads the ABP process. Specific skills include work plan management,
developing accurate analyses, leading agency partners, and P&L development
• Has an ability to develop an innovation road map including converting key
consumer insights into product opportunities, developing financial
revenue/capital projections
• Leads execution of multiple marketing programs as part of ABP
• Lead product development projects to deliver a 3 year road map
Brand Development (Consumer Communication)
• Able to write product concepts & positioning statements; exhibits ability
to guide team to develop concepts/ positioning statements
• Initiates Claims development process with R&D and agency partners for
products or brands
• Develops and implements programs from start to finish including the
establishment and evaluation of metrics
• Leads others to develop and execute programs
• Leads promotional or major packaging graphics projects including overseeing
timeline to deliver on- shelf execution date
• Leads advertising development from briefs to overseeing consumer research to
validate advertising
• Leads advertising production in conjunction with agency to deliver timetable
and budget
• Key contact with agencies for a brand
Brand Development (New Product)
• Possesses a deep understanding of technical and manufacturing specifications
of a product; uses knowledge to guide business recommendations
• Leads product improvement projects requiring interfacing with GCI, R&D and
the Commercial teams
• Leads Ideation projects in conjunction with GCI/R&D and external resources
• Implements projects via the NPD Stage Gate process
• Understanding of key functional organizations
• Established partnerships with key contacts across the organization
(Commercial, Trade Marketing, Consumer Insights, Finance, Operations, Supply
Chain, R&D)

EDUCATION AND EXPERIENCE:
• B.A/B.S. Degree
• MBA Preferred
• Minimum 5-9 years experience in consumer packaged goods marketing. Proven
leadership and strategic abilities. Must be a decisive, action oriented
individual with experience leading others. Proven ability to communicate cross
functionally. Must have excellent written and presentation skills. Proven
ability to work effectively in/on teams. Must demonstrate mastery of marketing
techniques.

Energizer Personal Care is an Equal Opportunity Employer. M/F/D/V.

Need Technical Help? Please call the Career Center Help Desk at 1-877-560-4084.

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Job Detail (P-REM-98)

Energizer - 15 months ago - save job - block
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About this company
47 reviews
Energizer Holdings keeps going, and going...and leading the battery market in the process. Known for its pink bunny marketing icon,...