Brand Strategist(Media Planner)
Horizon Media, Inc. - Los Angeles, CA

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We are currently looking to hire a Brand Strategist ( Media Planner) in our Los Angeles office. This position reports to a Brand Strategy Supervisor and will co-manage day to day activities of Assistant Media Planners.
As part of our Brand Strategy Department you will be performing various job responsibilities including, but not limited to:

Develop and present sound, strategic national and local media plans based on client marketing direction
Manage the flow of client media-related issues based on changes in marketing direction, goals and budgets
Manage the media process from initial strategy development thru execution stewardship to final campaign analysis
Stay current with evolving media trends and provide recommendations
Maintain strong knowledge of client category and competitive activity
Experience using syndicated research (MRI, Simmons, Arbitron, Nielsen, Scarborough)
Work with the team on brand marketing protocol (strategies, SWOT analysis, competitive activity, etc)
Maintain day-to-day client/agency communications; Attend all relevant client/vendor/ and internal meetings
Manage cost requests to Buying Groups
Maintain strong media vendor relationships
Experienced in running reach/frequencies

Required Skills and Experience

BA/BS Degree
Experience with General Market and Hispanic media a plus
Previous media planning experience is required (minimum 2 yrs and must have independently developed own media plans)
Strong communication and math skills required as well as good writing and presenting skills.
Candidates must be highly organized and responsive and have the ability to multitask.
Proficient in Microsoft office tools, with in depth knowledge of Excel
Successful at working in a fast paced team environment.

Horizon Media, Inc. - 18 months ago - save job - block
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About this company
Horizon Media, Inc., headquartered in New York City, is the largest U.S. independent media services company in the world. Horizon’s...