The Business Developer works closely with the Franchise Developer and other members of the operations department, and outside parties, to ensure yearly Franchise Development goals are met. This individual is responsible for building and maintaining relationships with strategic targets with the goal of generating high quality leads for franchisees such as business organizations, financial institutions, and franchise/business brokers. They will also support the Franchise Development Director in generating and executing strategies in support of lead generation in a project management capacity. This will include project managing marketing, communications, and ROI analysis in support of lead channel development.
Work with the Franchise Development Director to identify strategic targets for relationship building that could foster high quality franchisee leads
Develop relationships through various forms of outreach with strategic targets for the purpose of generating a pipeline of high quality leads for franchisees
Maintain the relationships through continued outreach such as hosting educational sessions or using campaigns to constantly update the targets on system benefits
Travel and present as required to foster relationships in key market areas
Project manage the development of marketing and communications for the various targets and then deliver the content
Serve as the primary team member responsible for driving success with franchise brokers
Support the Franchise Development Director in developing smaller monthly campaigns for the purpose of lead channel development and then serve as project manager for the execution of the campaigns
Assist in development and implementation of yearly franchise development plan
Create content as requested for franchise development social media efforts and website in support of lead channel development
Aid the Franchise Development Director as needed in Saleforce.com and other efforts for general lead development and help project manage the efforts
Serve in a backup capacity for Franchise Developer in times of absence or high volume of prospects
Lead at least one strategic franchise development project per year in support of overall team and company success
Participate in sales training as determined by Franchise Development Director
Assist with the ISO 9001:2008 franchise development process reviews, audits and updates
Other duties as assigned by Franchise Development Director
Bachelor’s degree in Business Administration, Marketing, or related field is preferred
A minimum of three years of business development, marketing and communications and/or relationship based sales experience is required. Finance experience is recommended.
Extensive knowledge of TWO MEN AND A TRUCK® System policies, procedures, and industry
Excellent negotiating skills
Exceptional communication skills
Excellent organizational and prioritization skills
Robust and persuasive with highly developed interpersonal skills
Must be proficient with the following software applications: Excel, Word, PowerPoint, Outlook, Salesforce.com
Work is performed in an office setting with no unusual hazards. Travel is required.
The qualifications listed above are intended to represent the minimal skills and experience levels associated with performing the duties and responsibilities contained in this job description. The qualifications should not be viewed as absolute standards, but as general guidelines that should be considered with other job-related criteria.
Two Men and a Truck - 2 years ago
At TWO MEN AND A TRUCK® our core purpose is to move people forward. We move people personally and professionally. In fact, 75% of our...