The Business Development Associate (BDA) is responsible for achieving sales objectives through the cultivation of new and existing referral sources. These sources include physicians, institutions (hospitals, skilled nursing facilities, etc) and allied health professionals, who participate in the provision of prosthetic and orthotic products.
Achieve Overall Patient Care Center (PCC) and Territory revenue objectives.
Build collaborative and consultative relationships with practitioners/practice managers, and PCC personnel.
Construct Sales/Business Development plan for each PCC in assigned territory. Obtain Practice Manager support and consent on target sales activities.
Achieve new referral source sales objectives:
Conduct extensive new referral source development program including cold calls, drop-ins, etc. Develop ample pipeline of potential new referral prospects.
Connect Practitioner to potential referral source through formal presentations, educational events, etc.
Close sales transaction and monitor business. Follow up as necessary to secure business.
Coordinate any contract/agreement as necessary in accordance with Company guidelines (financial and legal).
Achieve existing referral source maintenance and expansion objectives:
Develop PCC Account Management plans to measure and monitor business flow from key referral sources.
Develop Upsell/Resell plan for referral sources that are not fully penetrated.
Regularly review referral reports, looking for drops in business flow.
Provide service support; follow up to referral sources.
Facilitate relationship management between referral source and Practitioner.
Knowledge of medical community
Knowledge of prosthetic and orthotic products
Ability to operate independently in a self-directed manner
Ability to sell
Ability to maintain customer relations
Ability to communicate persuasively both orally and in writing
BS/BA or equivalent combination of education and experience
Non revoked, valid passenger vehicle driver’s license
Hanger, Inc. - 19 months ago