Business Development Intern
National Research Corporation - Lincoln, NE

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Leading healthcare organizations partner with National Research Corporation to empower quality improvement across the continuum of care. By applying innovative, customer-centric performance measurement, improvement services, and governance education, healthcare organizations are better positioned to control costs and improve quality.

The primary purpose of the Business Development Intern is to learn techniques used to generate sales of products to hospitals, healthcare organization, long term health organizations or other markets. The Intern will learn how to develop new business through sales to new clients or additional sales (either “cross-sells” of new products or “up-sells” of additional volume) to current clients.

The sale is complex, involving multiple decision-makers, working knowledge of the healthcare industry, as well as research methodology and NRC’s solutions and products. The sales cycle may involve prospecting, relationship building, product demonstrations, presentations, preparation of proposals and contract negotiations.

During the Internship Program, you will learn the entire sales process including:
  • Prospecting for clients by phone, using Internet search engines, healthcare industry references such as the Hospital Blue Book, and NRC’s SalesLogix CRM software to identify contacts. Consistently and constantly generates leads.
  • Developing a sales strategy for each prospect and/or client to identify cross-selling and/or up-selling opportunities. Establishes rapport and builds client relationships through understanding the client’s business, organization, goals and needs. Maintains relationships with multiple people within organizations to ensure NRC/client partnerships and generate maximum revenues within each client entity.
  • Implementing NRC’s sales process to initiate, engage, and follow up with client contacts and interactions. Writes professional e-mails, letters, Letters of Understanding (LOU’s), proposals and other business correspondence.
  • Learns NRC products and services, healthcare industry issues, and healthcare research.

The intern must attend all training classes in the consultative sales processes during the 8 week training program, including standard working hours between 8 a.m. and 5 p.m.; It is expected that interns will continue to work throughout the remainder of their college career.


  • Bachelor’s degree in process, senior level standing at the start of the internship period.

  • Demonstrated interest in and aptitude for sales. Activities in part-time work, school or extracurricular activities should showcase sales and/or entrepreneurial interest/aptitude. The applicant should provide a track record of exhibiting leadership, self discipline, drive and achievement. The ability to master complex ideas and articulate them persuasively to others is the required skill set. It is crucial to be adaptive to change in this role.

Organizational Skills:
  • Exceptional verbal communications skills, including the ability to deliver formal presentations, to lead and participate in meetings. Excellent writing skills are required to write business letters, e-mails, proposals and other business correspondence.

Computer Skills:
  • Working knowledge of MS Word, PowerPoint, Excel and Outlook are essential. Previous experience with business application software will be helpful. Incumbents are required to produce effective PowerPoint presentations, generate business correspondence and proposals, track time and expenses, maintain internal calendars and handle internal and external e-mail.

  • Ability to use Internet search engines to retrieve client and industry data and to perform competitive intelligence is essential.

  • This position may travel once or twice throughout the internship period.

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