Under the general supervision of the Director of Aviation, plans, organizes, coordinates and directs the marketing, public relations, and business development programs for Abilene Regional Airport.
Examples of Duties:
Build upon the ABI VIP program and social media and develop additional strategies for promoting air service and capturing passenger “leakage” within this region. Perform surveys, compile statistics, and work with consultants to quantify an air service market, and develop strategies for improving air service frequency, equipment and destinations. Cultivate relationships with airline management and decision-makers, and advocate improvements beneficial to both the airlines and the community. Facilitate routine meetings with travel agents and corporations within the airport’s market area, promote the use of Abilene Regional Airport over other airports, and collect feedback to present to airlines.
Promote corporate and general aviation activity in conjunction with the Fixed Base Operator (FBO). Programs may include, but are not limited to, building relationships and visiting military units to promote military operations at Abilene Regional, participation in business aviation trade shows, participation in promotional events sponsored by the FBO, and visiting with corporate and general aviation tenants to enhance satisfaction and receive feedback.
Work with local colleges and universities who offer aviation curriculum to promote new programs that will fulfill specific needs of tenants and operators. Help build relationships between educational organizations, tenants and special events to promote aviation activity in a collaborative environment.
Help plan and promote special events for sport aviation enthusiasts, and work with other local entities to make special events successful. Work with non-profit sport aviation groups to build a strong bond between the airport and the aviation community.
Work with existing industrial aviation / aircraft maintenance tenants to expand their presence in Abilene and develop complimentary relationships with like businesses. Gather feedback and input that can be used to facilitate growth and economic activity.
Advocate growth of existing air cargo providers and work to build new business lines and complimentary business activities. Advocate the consolidation of facilities that will enhance the ability of cargo tenants to grow, and gather feedback that can be used to facilitate growth.
Reach out to surrounding communities within this region and promote the merits of Abilene Regional Airport through interaction with Chambers of Commerce, economic development professionals, civic groups, community leadership and regional businesses.
Organize airport tours and develop a public relations program for the airport. Develop a public outreach program to build consumer confidence and public awareness.
Work with Development Corporation of Abilene (DCOA) to develop an annual airport business development program and regularly report the program’s efforts and results to DCOA; and assist DCOA with related marketing efforts.
Work with media and contractors to create and place advertising.
Manage and recruit terminal advertising.
Work with terminal tenants to assist with their business development efforts and monitor their customer service and financial sustainability.
Be available to assist with Irregular Operations/Emergencies, including after hours, if requested by the Director.
Travel to meetings and conferences and make presentations.
Must be knowledgable of marketing and economic development principles utilized within the industry today; as well as the needs of a diverse tenant community. Able to demonstrate knowledge of Social Media.
Must have skills and abilities to:
- Operate office equipment to include computer and copier.
- Cope with situations courteously, tactfully, and with respect to others.
- Understand and follow written and oral instructions, department policies, rules, regulations, and laws.
- Maintain and prepare accurate records and reports.
- Communicate clearly and concisely, both orally and in writing.
- Establish, maintain, and foster positive and harmonious working relationships with those contacted in the course of work.
- Operate a motor vehicle safely.
Salary is DOE/Q.
Business development experience at an airport or within the aviation industry is highly desirable. Any experience in sales or marketing, air service development, working within the cargo arena or industrial development will be considered as applicable.
Equivalent to the completion of a 4-year college degree at an accredited college or university.
City of Abilene - 14 months ago