We are looking for strong analytically-minded Director to manage our analytic team for a leading retailer. The CRM Analytic Director would be responsible for managing multi-channel direct marketing programs and using data to ensure that the CRM analytic disciplines and strategies are in place to allow customer insights to be developed and accurately measured.
Works collaboratively across the enterprise with multiple business units to define strategies, develop implementation plans and deliver customer specific audiences and offers across various channels.
Partners with analytics and technical teams to develop methods to leverage customer data and measure the performance and effectiveness of campaigns.
Comfortable working hands-on with customer data in various data environments. Including selecting lists, aggregating variables, manipulating pivot tables and creating graphs.
Engages with client Executives to drive targeting strategies and promote targeted interactions.
Develops business engagement models and communication approaches to establish a network of change agents within the business units that understand and help in the adoption of CRM techniques
Engages business owners on the value of targeted marketing including personalizing offers, messages and content.
Presents across multiple levels of the organization the value delivered in terms of improved margin contribution, increased offer redemption and increased customer loyalty.
Minimum of 8 to 15 years relevant CRM analytics and leadership experience.
Minimum of Bachelor’s degree
Experience in fast-moving consumer facing industry working in targeted / database marketing, driving strategies across channels
Intermediate understanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
Good understanding of the retail business, direct experience as a retail merchant, planner, strategist and/or marketer highly desired
Ability to lead large cross-functional teams and drive decisions informed by data.
Experience with CRM solutions like Unica, Exact Target, a plus with need to understand web analytics (preferably in the retail environment).
Understands consumer products merchandising concepts (advanced understanding a plus).
ABOUT US :
Ryan Partnership is the largest independent marketing services company in the U.S. More specifically, we're a relationship marketing group. Which means we connect with people in meaningful ways that help clients build brand value and drive transactions. And we do it from seven offices with over 650 employees across the U.S. If you’re a problem-solving creative type with game-changing ideas, we should talk.
Check us out at www.ryanpartnership.com .
About Alliance Data:
Alliance Data® (NYSE: ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs more than 10,000 associates at approximately 70 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com , or you can follow us on Twitter at www.Twitter.com/AllianceData.
Ryan Partnership is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law. Ryan Partnership is committed to hiring veterans and military spouses.
Ryan Partnership offers a competitive salary and comprehensive benefits.
Ryan Partnership - 2 years ago