CRM Marketing Director
Higher One - New Haven, CT

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Higher One Holdings, Inc. (NYSE: ONE) is a leading company focused on creating cost-saving efficiencies for higher education institutions and providing high-value services to students. Higher One offers a wide array of technological services on campus, ranging from streamlining the institution’s performance analytics and financial aid refund processes to offering students innovative banking services, tuition payment plans, and the basics of financial management. Higher One works closely with colleges and universities to allocate resources more efficiently in order to provide a higher quality of service and education to students.

Founded in 2000 on a college campus by students, Higher One now serves more than half of the higher education market, providing its services to over 1,250 campuses and 10.5 million students at distinguished public and private institutions nationwide.

At Higher One, we believe that every employee is critical to our success! Our innovative services depend on the energy, values, hard work and dedication of our employees. As we continue to grow, we look for others who are also committed to retaining a small-company feel while moving us to the next level!

Higher One is searching for a CRM Marketing Director for our New Haven, CT campus.

This position is responsible for leading our CRM efforts, which includes:

Develop and execute strategies for CRM.

Provide expertise in strategic planning, customer marketing communications, analytics, closed loop direct marketing.

Partners with analytic and technical teams to develop methods and tools to leverage customer data and measure the performance and effectiveness of campaigns.

Identify and create ways to utilize customer data to improve marketing process and strategies.

Works collaboratively across the enterprise with multiple business units to define strategies, develop implementation plans, and deliver customer-specific audiences and offers across various channels.

Develop strong relationships with data analytics team to improve understanding of the customer base through insight, segmentation and data analysis.

Manage CRM team to achieve results through performance.

Develop vendor partners and relationships to support CRM efforts to cost effectively meet marketing goals.

Working at Higher One

Higher One is not your typical financial services company. Our environment is open – we do not have offices – not even for upper management. We typically work in casual attire, and while our focus on excellence is anything but casual, we know how to have fun, too. Teams have been known to plan surprise nerf gun attacks on other departments. We work hard – and we have fun while we do it.

Bachelor’s degree

10+ years in customer marketing, customer experience management or CRM and/or customer strategy and planning

5+ years leading CRM efforts

5+ years managing a team to achieve results through performance

Knowledge of CRM software tools

Ability to manage, drive, and optimize a highly visible program

Creative, analytical thinker with desire to test and learn

Effective communicator and presenter with the ability to lead and influence colleagues and cross-functional teams.

Strong proven customer focus

Ability to prioritize and multi-task in a fast-paced ever changing environment

Goal-oriented achiever who balances results with attention to values

Ability to inspire and motivate teams

Success working with and managing expectations of multiple stakeholders.

Medical, Dental, Vision, Flex Spending, 401K, Life Insurance, Short Term Disability, Long Term Disability

Flexible work hours

Casual dress

20 Paid Time Off Days per year

8 Holidays per year

Free lunches

Free use of on-site fitness facility

Fun events

Higher One - 23 months ago - save job - copy to clipboard - block
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About this company
20 reviews
The higher ambition at Higher One Holdings is to facilitate higher education payments. The company provides payment processing and...