CRM Operations Manager
Shutterfly - Redwood City, CA

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The CRM Operations Manager will have a strong technical background and heavy experience supporting Marketing organizations. Based on a broad and deep skillset developed by pulling data directly from databases, the ideal candidate will also have intermediate to expert mastery of one or more CRM Multichannel Campaign Development tools. Audience segmentation, targeting and campaign deployment should come naturally to this user as well as the best practices in identifying the desired recipients of a campaign. These concepts should be understood both at the individual campaign level as well as extended longitudinal marketing efforts.

The individual will be expected to work directly with Marketing Strategy to understand their target audience, project timelines, process and business value. He or she will need to be entrepreneurial as they pro-actively seek an understanding of the underlying data model and existing campaign logic. Keep asking questions, questions, and more questions! A friendly and outgoing demeanor is also crucial to success.

Required

6+ years of experience

Expert proficiency in Oracle SQL

Should have worked in medium-large Marketing Operations / CRM teams

Understand and have experience in planning, segmentation, targeting, execution and analysis of marketing campaigns

Have created campaigns in Unica Affinium or related tools such as Alterian or Teradata; the more complex the better including: large, multi-wave, multi-segment, multi-channel marketing campaigns

Desired

Experience with Unica features like Macros, Extract, Triggers etc.

Experience and knowledge in digital marketing tools like Responsys and Mediaplex / Omniture

Some experience in system integration

Some experience with enterprise marketing solutions like Microstrategy, Cognos, Business Objects, Hyperion

Understanding the concepts of A/B testing, holdouts and control groups

Some experience and knowledge of back end Unix Systems

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About this company
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Shutterfly, Inc. is a family of lifestyle brands that are in the business of making, celebrating and sharing memories. Memories are made up...