The CRM Operations Manager will have a strong technical background and heavy experience supporting Marketing organizations. Based on a broad and deep skillset developed by pulling data directly from databases, the ideal candidate will also have intermediate to expert mastery of one or more CRM Multichannel Campaign Development tools. Audience segmentation, targeting and campaign deployment should come naturally to this user as well as the best practices in identifying the desired recipients of a campaign. These concepts should be understood both at the individual campaign level as well as extended longitudinal marketing efforts.
The individual will be expected to work directly with Marketing Strategy to understand their target audience, project timelines, process and business value. He or she will need to be entrepreneurial as they pro-actively seek an understanding of the underlying data model and existing campaign logic. Keep asking questions, questions, and more questions! A friendly and outgoing demeanor is also crucial to success.
6+ years of experience
Expert proficiency in Oracle SQL
Should have worked in medium-large Marketing Operations / CRM teams
Understand and have experience in planning, segmentation, targeting, execution and analysis of marketing campaigns
Have created campaigns in Unica Affinium or related tools such as Alterian or Teradata; the more complex the better including: large, multi-wave, multi-segment, multi-channel marketing campaigns
Experience with Unica features like Macros, Extract, Triggers etc.
Experience and knowledge in digital marketing tools like Responsys and Mediaplex / Omniture
Some experience in system integration
Some experience with enterprise marketing solutions like Microstrategy, Cognos, Business Objects, Hyperion
Understanding the concepts of A/B testing, holdouts and control groups
Some experience and knowledge of back end Unix Systems
Shutterfly - 2 years ago
copy to clipboard
Shutterfly, Inc. is a family of lifestyle brands that are in the business of making, celebrating and sharing memories. Memories are made up...