Campaign Analyst
Blackbaud - Cambridge, MA

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The Campaign Management Team is responsible for segmentation and delivery of data files using tools such as Campaign Director, Blackbaud Direct Marketing (BBDM) and Queries. Members of the team will work with clients and marketing agencies to understand the requirements for campaigns, write and test the segmentation, QC and deliver the files. Senior staff will focus on Campaign Director and BBDM and junior staff will focus on queries and outputs and less complex segmentation. The team will work closely with the Engagement Manager to ensure production schedules are met and communicated with clients.

Responsibilities and expectations

Work with marketing agencies and clients to understand file pull requirements

Define specs for adhoc data requests

Define, write, test, execute segmentation and file pulls

Identify field requirements for segmentation/outputs

QC segmentation/outputs

Post interactions/SAR

Post layouts and data files to mail house

Maintain file pull production calendar

File pulls include, but are not limited to:
Direct Marketing Campaigns

Renewals

Lapsed Mail

Additional Gift

Acknowledgements

Pledge bills/reminders

Telemarketing Campaigns

Required Experience:
Strong understanding of Direct Marketing and/or Membership

Strong knowledge of Campaign Management and associated tools

Strong understanding of client's campaign objectives and coding configuration

Ability to work under tight deadlines

Ability to develop successful working relationships with client contacts, marketing agencies, mail shops, merge/purge vendors

Ability to translate marketing specifications into technical select criteria

Strong attention to detail and quality control

SQL skills and relational database structure

Knowlege of Team Approach or Raiser's Edge is a plus

Bachelor's Degree required

About this company
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Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations...