Campaign Execution Manager
Teradata - Indianapolis, IN

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151277

Description

Job Summary

The Global Campaign Execution Manager is responsible for the design, quality assurance (QA), execution, maintenance, and reporting for automated marketing programs and email distribution within the Aprimo marketing automation platform. This person will provide operational support, in the development and execution of multi-channel, multi-touch, and nurturing campaigns to enable significant demand generation pipeline expansion and accelerated revenue growth. This Campaign Execution Manager is the primary contact for go-to-market and regional marketing teams in support of product and industry activities ranging from tactical to large scale integrated marketing campaigns. He/She will deploy global, Americas region, and country specific campaigns as needed to support the business objectives, providing best practice consultation and results follow up as it relates to campaign execution.

Key Responsibilities

Support the go-to-market, regional, and industry teams throughout the planning and execution of marketing efforts using the Aprimo’s Multi-channel Campaign Management capabilities

Build and deliver integrated marketing campaigns and activities according to business priorities and go-to-market plans

Work with teams to translate marketing requirements into functional campaigns within marketing automation and CRM systems

Assists in the technical conceptualization of demand creation, nurturing and scoring program strategies

Executes and optimizes audience segmentation for campaigns within the Aprimo platform, based on contact attributes and digital behaviors

Creates emails, forms and reports within the Aprimo application, including templates for use by others within the marketing function

Alter template source code using html editor (Dreamweaver or similar) and ensure images render properly in the design

Work with Digital team to create landing pages and microsites

Optimize email deliverability using available toolset

Creates nurturing and scoring programs to support the marketing organization

Set up and make available all global campaigns for use in all regions and countries, working with regional teams, as needed for local deployment

Provides input to all campaign execution processes, programs and procedures

Consult in development of go-to-market strategies based on past experience with execution

Champion and support global Marketing Resource Management capabilities as subject matter expert.

Monitors and reports on effectiveness metrics related to tactics and programs managed by the Aprimo platform and related applications

Work closely with operations team to define and implement new functionality and product offerings

Continuously analyze operational process to find and implement new efficiencies

Continuously drive innovation tied to campaign execution within Aprimo

Qualifications

Requirements

Bachelor’s degree in related field and 3+ years marketing experience with emphasis on marketing automation

Two or more years of experience with set up and execution of multi-channel, multi-touch marketing automation-based campaigns using Aprimo or other automation platforms, such as Unica or Eloqua

One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)

Experience with salesforce.com a plus

Experience working with business owners in defining campaign requirements

Intermediate HTML knowledge

Advanced experience creating emails, landing pages, forms and reports within the Aprimo application

Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions

Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors

Ability to work effectively with people, to gain internal respect and build consensus with superiors and peers

Strong and insightful operational skills with the ability to present marketing results to internal clients

Strong oral/written presentation skills

Ability to execute quickly and with high-quality while handling multiple tasks in a fast paced environment requiring project prioritization

Experience operating in a shared services model with proven ability to work effectively in a team-based environment

Ability to work both independently and in a team environment

Ability to adapt to changing environments and priorities

Career background must demonstrate a clear growth trajectory with increasing levels of business/marketing responsibility

  • Teradata is an Equal Opportunity/Affirmative Action Employer.
Job

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Marketing

Schedule

:

Full-time

Primary Location

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Americas-United States-Indiana-Indianapolis

Other Locations

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Americas-United States, Americas-United States-Ohio-Dayton

Organization

:

Mktg Shared Svcs

Teradata - 18 months ago - save job - copy to clipboard - block
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Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. We help organizations...