Campaign List Analyst
Collette Vacations - Pawtucket, RI

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Job Description:
Don't wait to jumpstart your career! Seize this
opportunity to work for the company that was chosen as
Best Tour Operator, Reader’s Choice Awards by Leisure
Group Travel! Collette Vacations sells over 125 guided
tours to all 7 continents and has offices around the
globe. Our family owned company has a proven track
record of over 93 years of sales success and are
continuing to grow.
We are currently seeking a Campaign List Analyst for our
Pawtucket RI location.
The Campaign List Analyst will help deliver thoughtful,
accurate campaign lists and promote thought leadership
to internal marketing clients. Responsible for the
proper timing of campaign list delivery in coordination
with creative development. Duties will include defining
and executing mail and email marketing lists with a
focus on flawless execution.

Primary Responsibilities:
Project management
  • Consult with key marketing and business unit staff to
identify and define strategic requests. Translate
business objectives into list criteria that can be
efficiently coded
  • Maintain campaign associated files and data extracts
for further campaign analysis
  • Manage campaign and list production process based on
reasonable capacity and business priority
  • Work with team members to identify, and where
possible, solve marketing priority conflicts
  • Coordinate email production activities with internal
and external partners
  • List targeting and database management
  • Utilize CRM data to identify and select appropriate
audience for marketing communications
  • Work with outside vendor partners to manage list
through hygiene standardization and in channel
implementation process
  • Ensure data validity and work with IT, Sales and
Marketing partners to promote data hygiene
  • Validate existing targeting strategy and selection
criteria to identify opportunities for improvement
  • Work with marketing managers to understand and apply
segmentation for campaign targeting
  • Support the expansion and growth of institutional
marketing opportunities by becoming familiar with CRM
data and business goals
  • Manage campaign targeting, audit, testing and approval
of campaign counts; relentless focus on best practice
quality control steps a must
  • Track performance of the direct marketing campaigns:
email and direct mail channels
  • Work with marketing team members to develop
communication best practices

Job Requirements:
  • 1 to 3 years experience in a multi-channel, process
oriented best in class database marketing environment
  • 1 to 3 years’ experience with Unica,or similar CRM
campaign management software
  • Extensive knowledge or experience using data to define
and implement personalized, direct to consumer
communications
  • Experience with applied segmentation and multi-
channel contact strategies
  • BS/BA degree (or equivalent) required. Degree in
business, database marketing, marketing or related field
strongly preferred
  • Must be able to work independently, problem solve and
meet deadlines; excellent project management skills
  • Fast learner; able to work with a high performing team
of marketing managers to meet deadlines
·

Benefits of working for Collette Vacations:
  • Great travel discounts and benefits
  • An outstanding opportunity for growth; both personally
and professionally
  • Medical & Dental
  • 401(k)
  • Generous paid time off and Much More....
Req. Code : 485
Division/Department : Marketing
% of Travel Required : 0-10%

Collette Vacations - 18 months ago - save job - block
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