Manager International Mobile Operations and Business Development
Groupon - Palo Alto, CA

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  • Develop strategy and manage rollout of all country specific adoption initiatives with the respective local marketing and product stakeholders
  • Ownership for international mobile forecast model and ongoing tracking of all key KPI's across markets (external and internal)
  • Ongoing consolidation of mobile data requirements and optimization of automated report formats
  • Implementation and launch of mobile affiliate partnerships framework for international publisher partners
  • Ownership for global OEM and Platform partnerships (Samsung, htc, Microsoft, Nokia, Blackberry)
  • Perform adhoc analytics on intl customer data patterns leveraging internal and external tools to understand country specific user behaviors and funnel characteristics
  • Work with Palo Alto, Berlin and local BI teams to improve international mobile data format, consistency and reliability
  • Create reporting and dashboarding tools to help illustrate analysis and findings
  • 3-5 years of experience executing and analyzing mobile or online marketing campaigns
  • Deep understanding of ROI, user profitability, user attribution, CPC, CPI
  • Experience with Android and iOS marketing a plus
  • Knowledgable user of Excel
  • Ability to present data in a story form and deliver findings to the team
  • Knowledge of SQL a plus

Groupon is an Equal Opportunity Employer

Requisition ID 3016

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