Campus Czar VCU
Cheerwine - Richmond, VA

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Job Description

Job Title: Campus Czar
Reports To: Brand Manager
Department: Sales & Marketing

Summary: The Cheerwine Campus Czar is responsible for increasing the awareness of Cheerwine through brand education and sampling throughout campus. The Czar will attend key events throughout the school year (August 2013 - May 2014) such as concerts, festivals, sporting events and other fun activities happening in the area. Each Czar has a chance to earn a marketing internship at Cheerwine in summer 2014!

Essential Duties and Responsibilities:
  • Pass out Cheerwine samples and Cheerwine swag at key events. Some events will be predetermined by Cheerwine; others can be determined by the Czar (if approved in advance by Cheerwine).
  • Required to attend between 5 and 10 events each school semester.
  • Take pictures and gather consumer feedback at events.
  • Submit detailed event recaps after each event to Cheerwine staff members.
  • Use Cheerwine wardrobe provided and follow training instructions.
  • Answers customer's questions about Cheerwine.
  • Explains merits to persuade customers to buy Cheerwine.
  • Collect student names and information at key events for future communications by marketing team.
  • Encourage peers to become fans of Cheerwine on Facebook and Twitter.
  • Visit designated retailers to build relationships focused on Cheerwine presentation in the market.
  • Communicate with Cheerwine staff member on a regular basis regarding all Czar responsibilities.

Compensation: Czars will be paid $100 per event. Czars can attend a maximum of 20 events while holding the Czar position.

To perform the job successfully, an individual should demonstrate the following competencies:
Analytical- Designs work flows and procedures.
Problem Solving- Identifies and resolves problems in a timely manner.
Project Management- Coordinates projects; Completes projects on time and budget.
Customer Service- Responds promptly to customer needs; Responds to requests for service and assistance.
Oral Communication- Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills.
Team Work- Balances team and individual responsibilities.
Written Communication- Able to read and interpret written information.
Business Acumen- Aligns work with strategic goals.
Cost Consciousness- Works within approved budget.
Ethics- Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Organizational Support- Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
Adaptability- Adapts to changes in the work environment; Manages competing demands.
Dependability- Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.
Initiative- Volunteers readily; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Innovation- Displays original thinking and creativity; Meets challenges with resourcefulness.
Judgment- Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process.
Planning/Organizing- Prioritizes and plans work activities; Plans for additional resources.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Quality- Applies feedback to improve performance.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Full time undergraduate student at designated college or university and in good academic standing.
Must be available to attend select events from August 2013 through May 2014.
Must be outgoing; enjoy socializing with people, and have good communication and organization skills
Must be a Cheerwine fan.

Computer Skills:
To perform this job successfully, an individual should have knowledge of Use of Microsoft Office, Power Point, Excel, email, and social media.

Certificates and Licenses:
Must possess a valid drivers' license.

Background Requirements: Employee must pass background check and motor vehicle driver check.