Category Analyst
Flowers Foods, Inc. - Pleasanton, CA

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Job Description:
This position is key in ensuring the team understands,
interprets and delivers fact-based consumer insights and
category performance evaluations to premier
customers and Flowers Foods. The primary goal of the
Senior Category Analyst is to develop merchandising
schematics and validate all strategies and initiatives
as directed by both the sales and buying teams.
Position requires constant interaction with work group
and other departments at the primary work location in
the Pleasanton, California area.
Position requires demonstration of competency for all
on-the-job activities that may have a direct or indirect
effect on product safety, legality and/or quality.

Responsibilities include, but are not limited to:
  • Subject matter expert for one or more Advisement
categories for customer.
  • Provide analytical expertise for Advisement team
using all available tools: Apollo, IRI, Consumer
Panel Data, etc.
  • Provide customer buyer consumer insights to help
understand the shopper.
  • Continually measure, monitor and modify progress
against the category business plan.
  • Grow market shares are reflected in syndicated data
  • Practices and complies with all Company policies and
procedures (EEO, Harassment, Safety, Sarbanes Oxley,
  • Performs other duties which are deemed by management
to be an integral part of the job, including but not
limited to fulfillment of work schedules, adherence
to attendance policies, and other applicable
operating rules, policies and procedures.
LICENSE - Must have/maintain valid state driver’s
license and a documented safe driving record.
MOBILITY - Ability to move to all administrative areas
of the office. Some travel may be required.
SENSORY - Ability to generate written communication and
operate required office equipment. Must have strong
computer skills to include traditional software such as
Microsoft Excel and Word, PowerPoint, and Access. Good
working knowledge of Apollo Space Planning software.
COMMUNICATIONS - Ability to generate written
communication. Speech and hearing ability which allows
the individual to communicate clearly and distinctly in
English (in person and via telephone) and/or another
language if required.
OTHER - Ability to read, comprehend and write or type
business-related material. Position requires strong
analytical and communication skills. The position also
requires the ability to pull and analyze syndicated data
distributed by organizations such as IRI or AC Nielsen.
Must have strong presentation skills and be able to work
in a team environment.
3 to 5 years experience in sales/ marketing required.
Bachelor’s degree in related field.
We offer a competitive salary, excellent benefits
including medical, dental, and 401(k). Please reply by
January 10, 2013. Resumes are active for 30 days.
Interested job seekers who successfully complete the
series of pre-screening questions and who appear to
possess the basic qualifications for this position may
be contacted for a telephone interview.
Flowers Baking Co. of California, LLC is an Equal
Opportunity Employer.
If you need assistance with submitting your resume due
to a medical condition or disability, please send an
e-mail to Steve Hayden at
Division/Department : Flowers Foods, Inc.