Category Insights Manager
CPG Manufacturer - California

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The Category Insight Manager will support the efforts to improve customer planning, sales execution and financial results of the West Central Sales Team through insightful and prescriptive analysis of available resources including Nielsen syndicated data, shopper marketing data and industry studies.

  • Responsible for analyzing customer specific Nielsen data, retailer specificPOSand shopper marketing information to measure trade promotion effectiveness and subsequently provide recommendations for improving customer profitability and top line growth
  • Utilizes shopper insights and other sources to better understand purchasing patterns, buying habits and brand selection among key consumer segments as identified by retail customers
  • Works closely with customer team leader by providing analytical support for the following sales related activities:
    • On-going sales tracking and evaluation
    • Customer business planning
    • Evaluating pricing and promotion effectiveness
    • New distribution, assortment optimization and space management initiatives
    • Monitoring competitive activity
    • Demand planning
    • Special projects and information requests as they arise
  • Assists in developing the annual category management information budget and makes appropriate recommendations for future resource needs
  • Develops and maintains category management tools and information while working with category management team, marketing services and the consumer research staff
  • Facilitates efforts to optimize our agency resources and efforts by clearly defining roles, responsibilities, and expectations for analytical support and services
  • Works with team leader to identify analytical support needs by initiating processes and disciplines to ensure agency analytical services are proactive and maintained
  • Trains and develops skill sets of the agency sales team and analytical services to meet demands for best in class category management practices
  • Works with sales and agency counterparts to develop relevant, insight based selling stories
  • Supports trade management efforts for improved accuracy by providing sales analyses that facilitate optimizing plans, reconciling deductions and validating customer performance
  • Develops sound customer relationships that provide an opportunity to participate in or lead category management reviews for Albertson’s Stater Brothers, Raley’s, Savemart, Unified, Bashas and others
  • Must be able to travel 15 - 20% of time
  • Bachelor’s Degree required
  • Nielsen syndicated data required, shopper/loyalty data, and space management experience highly preferred.
  • Ability to effectively present information to top management, public groups, and/or boards of directors.
  • Strong computer skills are necessary especially Excel and PowerPoint
  • Base salary, bonus and comprehensive benefits including company matched 401k
  • Excellent relocation assistance
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