Category Manager
Heineken USA - Ohio

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Area of responsibility:
  • Provide category management leadership to all Kroger banners providing insights on assortment, pricing, promotion, and market performance to mutually drive category and HUSA business results
Key Responsibilities:
  • Plan and prepare
  • Participate in the creation of business plans for key retailers with focus on specific category management activities
  • Use syndicated and retailer-specific data to report and support the development of category management initiatives.
  • Present insights and opportunities to the retailer where appropriate.
  • Prepare retailer presentations/templates such as business review, new item presentations, promotion analysis etc.
  • Serve as a category insights leader focusing on Imports and Specialty segments by objectively driving category development and solutions through the use of available data sources (Nielsen, Spectra, etc)
  • Assist in the discovery and presentation of opportunities to assist retailers in driving sales initiatives and growth potential through the analysis of distribution, promotion, and pricing.
  • Execute
  • Collaborate with category management team to enhance strategies, tactics, and tool development / implementation
  • Sell-in account-specific category management programs (including shelf sets and planograms)
  • Assist in piloting, implementation and maintenance of account-specific category management initiatives
  • Partner with and influence distributors to drive retail activities supporting the HUSA portfolio
  • Measure and improve
  • Work with account owners to measure account-specific category management plan action steps through consistent tracking and scorecards
Key Competencies:
  • Be Brave
  • Decide & Do
  • Hunt as a Pack
  • Take it Personally
  • Customer Insight
  • Category, Portfolio and Brand Understanding
  • Channel, Shopper, & On-Trade Consumer Understanding
  • Key Customer Planning
  • Excellence in Execution

Background / Experiences:
  • 5+ years of CPG category management experience required
  • Strong analytical and technical skills required
  • Experience with syndicated data sources (Nielsen, IRI, Spectra, Household Panel) and consumer insights required
  • Exposure to retail account management and beverage distribution models preferred
  • Strong communication skills
  • Bachelor’s Degree
To Apply email resumes to Stephen Sietsema at ssietsema@heinekenusa.com

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Heineken is one of the world's leading brewers, with a wide international presence through a global network of distributors and breweries....