Category Marketing Manager
Elance, Inc. 3 reviews - Mountain View, CA

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Elance is pioneering a new way to work, helping small businesses level the playing field by providing them with instant access to great talent. We are looking for a stellar Category Marketing Manager to lead and grow Elance’s categories of service (Technology, Marketing, Writing, and Creative).

This role requires you to have a combination of strategy formulation, marketing, market development and program management skills. You will define and coordinate the execution of a portfolio of strategies aimed at developing both demand and supply. You will be responsible for identifying emerging Technology opportunities, developing programs that build client demand and inventory of freelance talent, developing ecosystem partnerships, managing and merchandising the catalog of skills available in the category, and measuring the client and freelancer user experience for your category.

In this role, you will:
Be responsible for top line growth of the category

Create the development plan for the category, including go-to-market and merchandising

Lead a cross-functional team to ensure that the supply of freelancers is matched successfully to the demand. Develop and implement marketing plans to grow the inventory of freelancer talent. Create and manage the skills catalog for the category

Collaborate with the product team to develop the user experience required to promote the category and convert users

Drive ecosystem partnerships and market awareness by working with the business development and marketing team

To win in this role, you need:
A passion and belief in what Elance does and what we are all about

5+ years of experience in category management/management consulting

Strong leadership abilities with proven success leading cross functional initiatives

Previous experience in the Technology or Design Agency sector preferred. Ecommerce or online marketplace experience is a strong plus

Demonstrated ability to operate strategically and also execute in a detail-oriented and tactical way

Exceptional analytical skills with the ability to drive insight and action plans from data

Ability to thrive in very fast-paced and ambiguous environments

Fantastic verbal and written communication skills

BA and MBA from a top school

About Elance
Come work where people say “Happy Monday” and actually mean it (seriously, no joke).

A funny thing happens when your job is putting mile-wide grins on the faces of online freelancers and the businesses who hire them. You start to smile a lot yourself, knowing you’re helping people live the dream and get great work done ASAP.

You see at Elance we’re not just creating a revolutionary place for businesses to find, hire and work with online freelancers. We’re also creating a fun place to work. And to keep the good times going strong we’re always looking for amazing people ready to help the world Work Differently™.

So check out our job openings in the Silicon Valley, San Francisco and Europe. Then join Elance as we change how the world works, and learn why around here TGIF means “This Gig Is Fantastic.”

Visit us at

About this company
3 reviews