Working closely with direct sales, field marketing managers, and channel managers the Channel Field Marketing Manager prioritizes and drives marketing programs and/or enablement to drive pipeline for the North America sales team.
The Channel Field Marketing Manager works jointly to create and execute co-marketing plans - aligned to the marketing and sales funnel - with the upper tier of resellers, services partners, and systems integrators while developing and executing enablement packages for lower tiered partners.
Territory drives the strategy and tactics
Marketing, Sales and Channel work together to maximize territory results
Integrate the partners into territory planning
Executes on marketing plans in territory
Joint Marketing Planning & Execution (with Certain Partners)
Marketing engagement appropriate to strategic value
Shared plans with selected partners
Predictable, forecasted activity
Comprehensive provision of relevant, timely information
Delivered through email, webinar, face-to-face
Tools & Enablement
Feed content for partner self-service of marketing tools and materials
Provide input to development of partner-supporting infrastructure
Reporting and analysis
Report and analyze marketing programs, promotions, and overall business performances and provide insights to help grow the business.
Monitor competitive trends in the channel for these partners.
Channel readiness: ensure that appropriate partners are properly prepared for new product and new seasonal program launches
8+ years marketing experience with 3+ years in channel marketing
Experience driving revenue through marketing strategies and program execution
Strong demand generation, data and analytic skills
Ability to assess business opportunities, track and analyze results
Project management skills and strong attention to details
Ability to prioritize and manage multiple projects simultaneously
Excellent interpersonal communication written and verbal
Strong presentation skills
Team player with proven track record in working effectively with cross-functional teams
Strong ability to influence at all levels, internally and externally
Ability to operate in a dynamic environment with minimal supervision
Bachelor's degree required
ServiceNow - 19 months ago
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