Channel Marketing Manager
Florida Blue - Lake Mary, FL

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Job Description Channel Marketing Manager - 2377 Description

Job duties include but are not limited to the following:
  • Provides the strategic development and oversee execution of all market-facing pre-sale materials across all segments, which include, but not limited to, Under 65, Small Group, Mid Group, Large Group, and Retail Centers
  • Effectively integrates with product launch process and marketing launch process
  • Leads creative development and oversight of all marketing materials across all product lines, channels and segments
  • Develops and implements holistic integrated promotional plans
  • Leads marketing communications product promotion strategy for in-center retail campaigns
  • Provides the strategic development and creative oversight for agent support materials
  • Oversees one direct report for implementation efforts
  • Effectively manages marketing launch budgets for new products, capabilities, and services ($500,000), as well as ongoing sales support budget ($550,000)
Job Requirements:
  • Bachelor's degree or equivalent work experience
  • 5 or more years of work experience in Marketing, Advertising, Print and Production or related communications field
  • Strong expertise in oral and written communications
  • Project management and coordination experience
  • Experience with creating marketing plans and communication plans
  • Experience with vendor and client management
  • Attention to detail for editing, designs and copywriting
  • PC skills
Business Specific Criteria (preferred skills):
  • 3 or more years of work experience in advertising communications or health insurance marketing
  • 2 or more years of project management
  • 1 or more years market planning experience
  • Knowledge of direct marketing concepts Primary Location Jacksonville Other Locations Lake Mary, Tampa, Miami Organization Blue Cross Blue Shield of Fla Schedule Full-time Posting Deadline Jan 31, 2013, 11:59:59 PM

Blue Cross Blue Shield of Florida - 19 months ago - save job - block
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Your Health Solutions Company We’re here for the people of Florida with every aspect of their health and wellness—from the...