Channel Marketing Manager
Florida Blue - Tampa, FL

This job posting is no longer available on Blue Cross Blue Shield of Florida. Find similar jobs: Channel Marketing Manager jobs - Florida Blue jobs

Job Description Channel Marketing Manager - 2377 Description

Job duties include but are not limited to the following:
  • Provides the strategic development and oversee execution of all market-facing pre-sale materials across all segments, which include, but not limited to, Under 65, Small Group, Mid Group, Large Group, and Retail Centers
  • Effectively integrates with product launch process and marketing launch process
  • Leads creative development and oversight of all marketing materials across all product lines, channels and segments
  • Develops and implements holistic integrated promotional plans
  • Leads marketing communications product promotion strategy for in-center retail campaigns
  • Provides the strategic development and creative oversight for agent support materials
  • Oversees one direct report for implementation efforts
  • Effectively manages marketing launch budgets for new products, capabilities, and services ($500,000), as well as ongoing sales support budget ($550,000)
Job Requirements:
  • Bachelor's degree or equivalent work experience
  • 5 or more years of work experience in Marketing, Advertising, Print and Production or related communications field
  • Strong expertise in oral and written communications
  • Project management and coordination experience
  • Experience with creating marketing plans and communication plans
  • Experience with vendor and client management
  • Attention to detail for editing, designs and copywriting
  • PC skills
Business Specific Criteria (preferred skills):
  • 3 or more years of work experience in advertising communications or health insurance marketing
  • 2 or more years of project management
  • 1 or more years market planning experience
  • Knowledge of direct marketing concepts Primary Location Jacksonville Other Locations Lake Mary, Tampa, Miami Organization Blue Cross Blue Shield of Fla Schedule Full-time Posting Deadline Jan 31, 2013, 11:59:59 PM

Blue Cross Blue Shield of Florida - 20 months ago - save job - copy to clipboard - block
Recommended Jobs
District Market Manager - Tampa, FL
The Scotts Company - Tampa, FL
The Scotts Company - 5 days ago

Vice President Operations
Bell Partners, Inc. - Tampa, FL
CareerBuilder - 1 day ago

Market Manager
Whirlpool - Tampa, FL
Whirlpool - 18 days ago
About this company
63 reviews
Your Health Solutions Company We’re here for the people of Florida with every aspect of their health and wellness—from the...