The Channel Manager is responsible for identifying opportunities for channel/account revenue growth, developing and executing account channel marketing strategies, developing support collateral and working with partner sales support and account management for our Rayovac Division. As a key part of the Channel Marketing team, this position will champion all promotions, programs, and professional channel resources related to their specific accounts.
Primary Duties and Responsibilities
Model the Spectrum Brands eight Core Capabilities to achieve service excellence, meet and exceed organizational objectives and support fiscal responsibility.
Manage the development of all North American channel marketing activities and programs including annual plans and budgets.
Strategically execute new channel programs that are specific to business segments such as client growth, exclusive accounts, growth partnerships and initiating new client programs.
Research market trends to identify channel needs and opportunities for growth.
Monitor and evaluate market activities and products of competitors to determine customer needs, price positioning, promotions and market research to maintain strategic product mix.
Coordinate production and execution of all channel/account marketing materials inclusive of merchandising, product collateral, displays and product training.
Produce product and sales training collateral to assist Rayovac’s business development and partner support teams.
Sales reporting and analysis for channel, promotions, product launches and specific market segments.
Forecast, analyze, and report on channel marketing performance.
Serve as communication liaison and ensure coordination of strategies, programs, etc with other departments such as: logistics, product marketing, R&D, finance and supply chain.
Lead employees through effective hiring, orientating, training, mentoring and coaching. Provide ongoing recognition, feedback and development, holding staff accountable for success. Identify and mentor future organizational leaders. Ensure appropriate resources are provided to staff. Develop a staffing plan that meets both consumer expectations and financial constraints. Create an environment where employee feedback facilitates positive change.
Provide leadership to direct reports in the execution of work plans and long and short term goals. Implement department level infrastructure and changes to supporting processes and systems. Ensure solutions to department level challenges are implemented. Set, implement and complete department goals.
Thorough knowledge of partner/alliance marketing and strong ability to connect business strategy with marketing objectives.
Proven performance creating programs and tools that pull product through channels of distribution.
Exceptional communications skills with proven ability to influence and foster strong relationships both internally and with Accounts.
Organized with attention to detail, strong follow-through and ability to meet set budgets and timelines.
Self starter, resourceful with a high energy level, and a strong sense of urgency.
Strong writing and presentation skills.
Proficient in Microsoft Word, Excel, Outlook and Power Point.
Bachelor’s Degree in Marketing, Business or related field.
4-6 years experience in Marketing or equivalent field with 2 years experience working in consumer products industry preferred.
Prior management experience required.
Spectrum Brands - 22 months ago
And you will know them by their trail of brands. Spectrum Brands makes and markets products sold under some of the most recognizable names...