Communication & Pursuits Strategist (Proposal Writer) (McLean)
Ernst & Young - McLean, VA

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Job summary

As Communications and Pursuits (CaPS) Assistant Director, you'll manage multiple aspects of business pursuits for a Sub-Area. You'll lead the team to develop and implement marketing and pursuit strategies that produce specific results. You'll also confirm that all steps of the proposal process adhere to firm guidelines.

In this role, you'll also be responsible for coaching, helping staff convey information and ideas clearly and concisely, using a variety of media. This will engage the audience and help them retain the message. In addition, you'll act as the local and national CaPS champion. You'll manage the work of others, and although you'll receive general direction, will be expected to work independently.


Lead the development of proposal and meeting collateral during the full cycle of the pursuit. Help strategically analyze the opportunity, by understanding client issues and opportunities. Create a communication strategy around Ernst & Young's value proposition

Builds compliance metrics and proposal templates using the correct pricing template (MOBIS, FABS, or GSA-Like)

Accesses Gov Win, fbo and GSA eBuy to find new business opportunities for the account team

Attends Core Enablement meetings to discuss federal operations and how to improve our processes

Assists the Account Team in finding suitable small business with whom to partner and help build the subcontracting plan for the proposal

Attend and contribute ideas during all preparation meetings for a pursuit (kick-off strategy, status, Federal color reviews, follow-up/debrief, and oral/site visit)

Responsible for making certain that appropriate GTAC (Global Tools for Acceptance and Continuance) and BRET's (Business Relationship Evaluation and Tracking - process for independence checks) have completed prior to proposal submission

Acts as a liaison between Account Team Sr. Manager, federal contracts, QRM and GCO in resolving independence and legal issues related to a particular proposal

Work with Account Team to keep pipeline data updated for weekly federal reports

Keeps current on the Federal Government acquisition process and attends agency industry briefings

Contribute to overall strategy development, devising key themes

Establish the proposal process, timeline and procedures to meet the needs of a specific pursuit

Keep BD/PL and Pursuit team regularly informed of timelines, expectations and challenges

Assign sections of the proposal to appropriate contributors

Direct strategic and tactical development of collateral, utilizing the Center for Business Knowledge (CBK) and Federal Quickr knowledge management resources

Monitor progress of all pursuit team members. Confirm they're meeting deadlines and quality standards, including final proofing, and delivery materials to the client

Rewrite and customize all proposal sections (which often come from disparate sources), to confirm readability, and consistency of message and tone. Coordinate editing and proofing

Review final production materials, so that message quality, format and content meet client needs, and are consistent with firmwide communication guidelines

Confirm that all pursuit collateral incorporate team/organizational strengths, credentials, service responses, and benefits to clients

Team with BD/PL, to coach the team for meetings, oral presentations, and site visits. Help develop scripts

Team with GPG designers, to use Ernst & Young's branding, and knowledge of the client, to develop materials with an appropriate look and feel

Work with GPG designers who supervise the development of special materials including proposal containers and posters. Together, monitor proposal production, and confirm compliance with deadlines and quality standards

Build relationships with local practice Area and BD professionals

Team with BD/PL, to assess the impact of business/financial news and events on a potential client. In addition, use the resources of the CBK

Produce winning pursuit strategies, by defining a relevant value proposition and communications strategy to support the pursuit

Define and share standards and leading practices, within the GPG and across the firm

Act as a change agent for new business processes and procedures. This will involve developing an innovative communications opportunity, that clearly articulates the relevant value proposition of the pursuit

Gain an in-depth knowledge of Ernst & Young's products and services

Knowledge and skills requirements

Broad-based experience in DoD environment and government RFP processes

English language skills - outstanding written and verbal communication

Desired skill - must be Shipley Certified in federal proposals and capture process


A minimum of 7 years experience in the federal government proposal process, preferably in DoD

Demonstrated project management experience


Bachelor's degree or equivalent experience

Ernst & Young - 2 years ago - save job - copy to clipboard
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