Communications Director
Friends of the Earth U.S. (FOE) - Washington, DC

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Communications DirectorExecutive Overview We are progressive environmental advocates who pull no punches and sometimes speak uncomfortable truths. This approach over four decades has yielded victories protecting our planet and its people. As part of Friends of the Earth International, we are a federation of grassroots groups working in 76 countries on todays most urgent environmental and social issues. To accomplish our mission, Friends of the Earth is working at the nexus of environmental protection, economic policy, and social justice to fundamentally transform the way our country and the world value people and the environment. By focusing on reforming economic drivers such as tax or trade policy that are often used to empower corporations and governments to harm the environment, we have been able to make changes in the policies. Friends of the Earth U.S. (FOE) is fighting to champion the environment and create a more healthy and just world. In this role as our Communications Director, you will report to the Managing Director and be part of our leadership team. You will supervise a staff of three who will assist in your responsibilities managing the website, media relations, publications, and fundraising communications. As you learn about our policies and programs, you will find, develop, and share the stories of our work, cultivating the relationships you need to place stories and to anticipate trends in environmental policy media coverage. Your ability to communicate complex subjects to multiple audiences will be vital to your success. Naturally, you will need to be adept with both story development and messaging. You will be responsible for strategic and tactical management of an integrated, national campaign program designed to increase the publics awareness and appreciation of environmental issues. Key elements of the job include: developing an integrated communications strategy designed to influence public opinion and achieve public policy and advocacy goals at the local, state, regional, and federal levels; executing effective, efficient plans to maximize the value of media placement resources; managing consultants and staff to implement new media and media placement efforts; and measuring and reporting results to staff, consultants, and program funders. Working with our program managers, you will learn the intricacies of our work and which news stories are worthy of promotion. You will harness social media, know what reporters want to write about, and know the best outlet for a story. Our Expectations for Your First Year as the Communications Director In this role, you will: Working with the communications team and campaigners, you will develop the media strategy for our campaign communications plans that advance key objectives. These plans will include clear, achievable goals, target audiences, messages, tactics and timelines. Staff and manage the Communications Department to facilitate its role in reviewing and providing input on strategy, and ultimately approving plans for implementation. Develop annual work plans and budgets that address both public opinion shaping and advocacy priorities; reflect priorities between advocacy needs at the local, state, regional and federal levels; support all programmatic activities including earned media, paid media, online/new media, grassroots, and public opinion polling efforts; and support organizational goals to increase our membership and political base. Coordinate communications activities in conjunction with the development department and project teams to promote FOEs brand, advocacy and services to media, members, and external audiences. Manage FOEs online media presence, including corporate and campaign websites, blogging, email alerts, advocacy campaigns and other online/new media outreach efforts. Lead FOEs creative and advertising placement teams to develop advertising concepts that meet specific strategic goals across a variety of advertising platforms (print, television, radio, outdoor, and on-line) and ensure media dollars are spent efficiently with the focus on delivery to identify targeted audiences. Monitor and measure the effectiveness of communications-related activities.
Requirements and Attributes of the Communications DirectorThis position requires the following: Bachelors degree in Marketing, Journalism, Communications or Public Relations. Minimum 5 years of experience in running media campaigns including extensive writing experience. Staff management experience. Strong project management skills with the ability to work in a deadline-driven environment. Strategic thinker; handle multiple projects; ability to set priorities and be accountable for results. Demonstrate strong leadership, oral and written communication, and advocacy skills. Establish and maintain positive, collaborative relationships with both FOE staff and stakeholders. Exercise sound judgment in planning, implementing, and evaluating programs in accordance with FOEs strategic goals. Attributes of a Successful Communications DirectorInventive: You look beyond the status quo for ways to publicize a cause. You are always looking for new ways to do things and do not see obstacles. You have a hunger and passion to succeed, and are driven by a need to deliver exceptional results. You are committed to providing the highest level of service. You will work outside the comfort zone of others and consider yourself an opportunist. Success in this role goes far beyond issuing press releases or getting attention in national media. Success requires taking full strategic advantage of your resources to build support for our priorities and foster trust throughout our constituencies. You are a builder' and you recognize and seek out opportunities. You are able to create messages that tell the story. You are a self-starter with an entrepreneurial style. Curious: You are intellectually curious. You enjoy learning, like to understand issues and dont just take the easy path. You have a curious mind that constantly challenges why things are done in a certain way, follows through with smart and creative solutions and provides alternatives. You are open to new and different experiences. You ask questions, listen and learn. You are aware of best practices of other organizations and external market conditions. Mission-driven: You are externally focused and committed to providing the highest level of service while remaining aligned with the mission of the organization. You understand the big picture and easily translate our objectives into program impact. You get what matters to the donors and what serves the mission.Open/Collaborative: You are happy to listen to others and share your opinions. You understand that it takes a team effort to meet organizational objectives. You are collaborative, possessing an ability to build strong, trusting relationships; you are able to work across departments to get the results and support you need while maintaining these relationships. You demonstrate the ability to understand the needs of an organization. Whats Attractive to the Right Candidate? You will enjoy a stimulating workplace with a substantial mission – you wont be bored. Our campaigns demonstrate our belief that the fight for justice and the movement to protect the health of the planet are part of the same struggle. We are happiest when we are finding new ways to stir up trouble' and changing the perception of an issue to the public, media, and policy makers. Our President genuinely cares about the people who work here, what we are doing, and the impact we are having globally. We offer a generous employee benefits program that includes: medical, dental, and life insurance plans; short-term and long-term disability coverage; 403(b) retirement plan; 10 days vacation during your first year; and other benefits. To Apply for the Communications Director: Simply email a Word version of your resume to Dorsey Davidge at with FOE-Communications Director/2012-1542' in the Subject line of the email. See our other job openings: Read our job seeker blog: Visit us on Check out our employer blog: KEYWORDS:Environmental, Washington, DC, nonprofit community, strategic communications plan, internal communications, external communications, media management, programs, social media, writing skills, project management, communications manager, communications director, senior communications director, targeted communication outreach, media relations, press strategy, digital pr, public affairs, media policy, news releases, media interviews, spokesperson, strategic messaging, design campaign, strategic communications, spokesperson, media requests, talking points, web communications, web and new media, copy editor, online managing editor, assistant editor, pr, organizational communications, media relations, strategic messaging, media and reporters, technology, messaging, communications strategies, Director of Communications, social media, communications, writing, site content, Senior Communications Specialist, strategic messaging, story development.